INFOGRAPHIC: Following Brands

Posted on Fri,Jul 08, 2011 @ 10:00 AM


From Get Satisfaction, here's an infographic that looks at why people decide to follow a brand on social media.



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Tags: Social Media Marketing, Twitter, Social Media, Facebook, Social Media Trends

INFOGRAPHIC: Social Timing

Posted on Mon,Jun 27, 2011 @ 10:00 AM


From KISSmetrics, here's an infographic about maximizing your exposure on social networks by timing your audience.



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Tags: Marketing Strategy, Social Media Marketing, Twitter, Facebook, Infographic

Video: Social Media Revolution

Posted on Thu,Jun 23, 2011 @ 10:00 AM


From Visual Loop, here's a video that underscores the tremendous impact of social media on daily life and business.



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Tags: Social Media Marketing, Twitter, Social Media, Facebook, Google, YouTube

INFOGRAPHIC: Twitter Users

Posted on Mon,Jun 20, 2011 @ 10:00 AM


From BuySellAds, here's an infographic that details the who, why and how of Twitter users.



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Tags: Social Media Marketing, Twitter, Infographic, Social Media Trends

INFOGRAPHIC: The Demographics of Social Media

Posted on Mon,May 30, 2011 @ 10:00 AM


From Advertising Age, here's an infographic breakdown of the demographics of Facebook, MySpace, LinkedIn, and Twitter.





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Tags: Twitter, Social Media, Facebook, Infographic, Social Media Trends, LinkedIn

Twitter and TV: Broadcaster Best Practices

Posted on Fri,May 06, 2011 @ 10:00 AM


This video from the Twitter blog shows how broadcasters are using Twitter to drive viewer engagement. These practices include:
  • #Hashtags
  • @UserNames
  • Curated Tweets
  • Live-Tweeting
 

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Tags: Social Media Marketing, Twitter, Video, Social Media Trends

INFOGRAPHIC: Social Media and College Admissions

Posted on Fri,Apr 22, 2011 @ 10:00 AM


From Schools.com, here's an infographic that looks at the effects of social media on college admissions. Social media, and the permanent record it leaves, has similar effects on individuals and businesses.



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Tags: Twitter, Facebook, Infographic, Social Media Trends

Maximizing Your Twitter Efforts for Marketing

Posted on Thu,Apr 21, 2011 @ 11:00 AM


From Dan Martell at Flowtown, here's a look at ways to move beyond buzzwords like "engagement" and "being social" to maximize your effectiveness on Twitter.

Immediacy
  • Don't start Twitter without a plan.
  • Don't over-plan your Twitter use.
  • Twitter is the most "now" of social media.
  • Frequent updates keep you top of mind with your audience and keeps you in the habit of using Twitter.
  • Use a scheduling tool.

Planning
  • A plan requires strategy. Decide what goals you want to reach by using Twitter.
  • E.g. If you Tweet about a promotional giveaway, build up to the actual event, and then follow up when it's over.

Listening
  • Monitor what your customers are saying, especially @replies and direct messages.
  • Always reply.
  • Handle negative comments publicly when that's the best option.
  • Retweet positive comments.
  • Thank positive commenters.

Creativity
  • Avoid having tweets that look and sound the same.
  • Tweet links AND conversations AND retweet others.

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Tags: Marketing Strategy, Social Media Marketing, Twitter

INFOGRAPHIC: Small Business Social Media Use

Posted on Mon,Apr 18, 2011 @ 10:30 AM


From Postling and Mashable, here's an infographic of how small businesses manage social media. Twitter and Facebook are overwhelmingly the main modes of engagement.



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Tags: Social Media Marketing, Twitter, Facebook, Infographic, small business marketing

INFOGRAPHIC: Profile of a Twitter User

Posted on Fri,Apr 15, 2011 @ 10:00 AM


From ngonlinenews.com, here's an infographic of differnt types of Twitter users. Let's all strive to fall on the Maven-Mensch end of the spectrum.



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Tags: Thought Leadership, Social Media Marketing, Twitter, Infographic

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