Chandler Austin

Recent posts by Chandler Austin

INFOGRAPHIC: Online Marketing Mistakes

By Chandler Austin on Mon,Jul 23, 2012 @ 10:00 AM

From Prestige Marketing, here's an infographic of the most common mistakes to be avoided in online marketing campaigns.

Top 5 Online Marketing Mistakes [Infographic]

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Topics: Social Media Marketing Content Marketing Infographic SEO Email Marketing

INFOGRAPHIC: Integrated Marketing

By Chandler Austin on Fri,Jul 20, 2012 @ 10:00 AM

Marketers can feel paralyzed by the seemingly infinite number of marketing channels available for them to try to reach customers. They should put their customers in control by allowing them to choose how and when they wish to receive relevant information and/or make purchases. From Neolane, here's an infographic of integrated marketing statistics which shows how customers are interacting with brands through these channels.

integrated marketing roadmap resized 600

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Topics: Inbound Marketing Marketing Strategy Social Media Marketing Infographic
1 min read

Facebook Ads That Work

By Chandler Austin on Thu,Jul 19, 2012 @ 10:00 AM

The effectiveness of online ads is generally measured on click-through rates, though with advanced ad tracking, you may also be able to measure ads by leads and sales. The standard for online ads has long been Google AdWords. Hubspot has identified three elements are crucial for high click-through rates on AdWords.

  1. High Relevance - an effective ad is one that is 100% relevant for the search query, from the ad to the landing page
  2. Compelling Call-to-Action - an ad should generate a sense of urgency in the user to click it now
  3. Value Proposition - value can be lower prices, free shipping, an easy return policy, or a time limit for a sale

These elements are also important for Facebook ads. The big challenge on Facebook is to grab the attention of the user. Google users are actively searching for something. Facebook users are just checking in on their social lives. So Facebook ads must also have an element of distraction.

Hubspot identified ten effective Facebook ads. Here are a few, and why they work.

West Elm
westelm resized 600
This ad was seen by a college student, so it was well targeted. Words like ".edu" and "college" call attention to it, and the value is clearly stated.

Bud Light
bud light resized 600
This ad showed up for a man in his 30s. Obvious overlapping interests for Bud Light and the NFL. "Exclusively" means that this ads was created for Facebook fans only. The image attracts users with the promise of a video.

samsung resized 600
The targeting isn't necessarily tight, but the value proposition is very clear. The image draws the eye with bright colors, the four phones featured and the $300.

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Topics: Online Ads Adwords Facebook Advertising

INFOGRAPHIC: Social Marketing on the Big 3

By Chandler Austin on Wed,Jul 18, 2012 @ 10:00 AM

From Social Media Today, here's an infographic that serves as a best practice guide for marketing on social media's three biggest platforms, Facebook, Twitter and YouTube.

Included are strategies to:
  1. Improve your social reach
  2. Increase your fan engagement
  3. Identify and engage influencers
  4. Increase lead generation
  5. Apply analytics to know what works

Social Marketing on the Big 3 resized 600

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Topics: Social Media Marketing Twitter Facebook Infographic Lead Generation YouTube Analytics

VIDEO: Virality and the Canadian National "Canthem"

By Chandler Austin on Tue,Jul 17, 2012 @ 10:00 AM

Molson filmed five musicians performing "O Canada" using nothing but instruments made from Molson Canadian bottles and cans. Word of mouth marketing expert Andy Sernovitz explains on his blog why this is the type of video that could and should go viral:
  • It's a company marketing video but it doesn't try to "sell".
  • It's fun (i.e. you don't have to be edgy).
  • It taps into something bigger than the brand.

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Topics: Word of Mouth Marketing Viral Marketing Video Viral

INFOGRAPHIC: Calculating Social Media ROI

By Chandler Austin on Mon,Jul 16, 2012 @ 10:00 AM

Ignite Social Media has created a method for calculating the return on investment for social media called the purchase equivalency calculator. The method doesn't purport to show a connection between social and sales. Instead, it's a way to compare social media marketing to investment in traditional online advertising. Here's an infographic describing the calculations.

Topics: ROI Social Media Marketing Infographic

INFOGRAPHIC: Competing with Big Brands

By Chandler Austin on Fri,Jul 13, 2012 @ 10:00 AM

Social media and inbound marketing techniques make it possible for small businesses to compete with and succeed against Fortune companies. From Cox Business, here's an infographic about how the little guys stay ahead of their larger competition.

Infographic How Small Businesses Are Competing With Big Brands resized 600

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Topics: Inbound Marketing Infographic small business marketing SMB Lead Generation
1 min read

Creating an Inbound Marketing Plan

By Chandler Austin on Thu,Jul 12, 2012 @ 10:00 AM

Outbound marketing requires you to invest time and money in attracting new customers one at a time, via techniques like cold calling, pay-per-click advertising and media buys. But as prospects are exposed to more and more sales messages on a daily basis, outbound marketing has become less and less effective. As a result, inbound marketing, the process  by which you build and distribute valuable content that enables new customers to find out about your business without direct involvement on your part, has become more popular. From, here's a five step guide for starting an inbound marketing campaign.

Identify Your Target Customers
Before you can drive visitors to your website, you need to determine what type of customer you'd like to reach. The more specific your target audience, the better, as you'll be able to tailor your content to their interests. Do a thorough analysis of the types of customers you have attracted in the past.

Set Your Desired Action
Once you've determined your audience, decide what you want them to do when they visit your site by setting up a call to action. This will depend on your business goals. Examples include making a purchase, subscribing to an email list or sharing your inbound marketing content.

Create Your Viral Campaign Pieces
Include content in your campaigns that can be easily shared via social networks. This can be text-based articles, infographic images or video, to name a few. Produce content types geared toward the way your target audience behaves online. Always include your calls to action.

Get Social
Distribute your content on the social networks where your target audience is most active. Your content is more likely to be shared if you are a valued, engaged member of your chosen social communities. Therefore, interact with those communities and share content beyond your own marketing pieces. After building trust within a community, ask power users to share your content.

Measure Your Inbound Marketing Success Rate
Make your goals measurable, whatever they are. It's always helpful to know which of your marketing actions drove a visitor to your site, for example. Google Analytics can be a useful tool in determining whether your efforts are working.

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Topics: Outbound Marketing Inbound Marketing Content Marketing Call to Action

INFOGRAPHIC: Pinterest for Business

By Chandler Austin on Wed,Jul 11, 2012 @ 10:00 AM

Pinterest is one of the fastest growing sharing sites in the world, and the third most popular social networking site in the world. For some businesses, Pinterest can be a great place to share their work and find new leads. From Blackbox Social Media, here's an infographic about how businesses can best utilize Pinterest.

pinterest infographic 450 resized 600

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Topics: Pinterest Social Discovery Social Media Marketing Infographic Lead Generation

VIDEO: Social Media Marketing vs. Search Engine Marketing

By Chandler Austin on Tue,Jul 10, 2012 @ 10:00 AM

A few months ago, we posted an infographic created by MDG Advertising that compared the effectiveness and ROI of search marketing versus social media. Here's a video that summarizes that infographic.

Watch on YouTube

Topics: Social Media Marketing Video SEO Search Engine Marketing


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