Generating Leads from Your Blog

Posted on Tue,Sep 27, 2011 @ 10:00 AM has ten tips for increasing your company's digital presence and converting blog traffic into qualified leads.

"Make your blog an extension of your main website"
For many visitors, your blog might be their first and only experience with your company. As such, have your blog as a sub-domain of your main page and make sure it mirrors the design of your main site.

"Solve or share, don't shill"
Focus on helping your customers to solve problems instead of trying to sell to them.

"Show up"
Blog on a regular, sustainable schedule. Use an editorial calendar to plan a posting schedule. Encourage engagement by responding to comments.

"Avoid 'War and Peace' posts"
Focus on single ideas in your posts and be concise. Set up the key idea in the beginning of the post.

"Pen a killer headline"
Titles matter, as they represent a chance to boost your search rankings for one of your targeted keyword phrases. An intriguing headline can also make the difference between someone reading the post or not.

"Link to other resources"
Link keywords in your post to landing pages or other resources on your site.

"Embed companion calls to action"
Include a call to action in the page real estate around the post, especially at the end of the post and in the top of the sidebars.

"Offer subscription services"
Make your posts available via RSS and email subscription. This will also allow you to build email lists.

"Trick out with social bling"
Include social-sharing icons, particularly the big three: Facebook, Twitter and LinkedIn. This will encourage visitors to share your content.

"Remember one final thing"
For a blog to be a valuable source of lead generation, you'll need to promote the blog itself in other marketing materials like newsletters and packaging materials.

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Tags: Marketing Strategy, Content Marketing, Blogs, Lead Generation

INFOGRAPHIC: Blog Makeover Guide

Posted on Fri,Sep 23, 2011 @ 10:00 AM

From Pushing Social, here's an infographic about how to tweak a blog to improve a blog.

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Tags: Website Optimization, Website Design, Content Marketing, Blogs, Infographic

INFOGRAPHIC: Twitter For Beginners

Posted on Fri,Aug 12, 2011 @ 10:00 AM

Twitter is a hugely popular, powerful social media tool. Using it properly can enhance blogging SEO. But starting to use Twitter can be daunting. From Twiends, a directory of Twitter Users, here's an infographic that shows the basics of starting with Twitter.

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Tags: Social Media Marketing, SEO, Twitter, Social Media Trends, Blogs, Infographic

Blog Analytics Tools

Posted on Thu,Aug 11, 2011 @ 10:00 AM

From Blogging Pro, here are several good blog analytics tracking tools that go beyond Google Analytics and track important statistics.

Crazy Egg
Crazy Egg allows you to visualize your website statistics with 4 types of views: overlay, list, heatmap and confetti. These views allow you to see where visitors are clicking. Other information includes referrers, search terms, and visitors' browser, time and physical location. Prices range from $9/month to $99/month.

Reinvigorate gives real-time tracking via an auto-updating dashboard. Heatmaps, reports and graphs are customizable. Globally distributed tracking code can make your site load much faster. Prices range from $10/month to $100/month.

ChartBeat also uses a real-time dashboard with gages, charts and a map. View conversations (powered by Twitter), so that you can see what others are saying about your blog. Customizable alerts are available via email, SMS or an iPhone app. Prices range from $9.95/month to $149.95/month.

Woopra has a live dashboard, live notifications and other impressive features. Talk to your visitors via a live chat widget. Integration with Google Insights allows for in-depth search engine data. Prices range from  $4.95/month to $179.95/month.

In addition to tracking features, GoingUp offers optimization tools. It includes rank tracking, page optimizer and keyword density tools. Prices range from $19/month to $99/month.

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Tags: Keyword Research, Website Design, Metrics, Blogs, Monitoring Tools, Web Analytics

INFOGRAPHIC: Social Timing & Blogging

Posted on Thu,Jul 28, 2011 @ 10:00 AM

Following our post on timing social networks and timing email marketing, here's a final infographic from KISSmetrics about how to time blog posts.

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Tags: Social Media Marketing, Marketing Strategy, Blogs, Infographic, Timing

INFOGRAPHIC: Blog Design for Search Engine Optimization

Posted on Mon,Jul 25, 2011 @ 10:00 AM

From SEOmoz, here's an infographic full of tips for getting the most SEO out of your blog posts.

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Tags: SEO, Blogs, Infographic

INFOGRAPHIC: Content Creation Ideas

Posted on Thu,Jul 14, 2011 @ 10:00 AM

From MarketingProfs, here's an infographic with 17 content creation ideas for content marketers.

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Tags: Social Media Marketing, Marketing Strategy, Content Marketing, Blogs, Infographic

Improve Your Content

Posted on Tue,Jul 05, 2011 @ 10:00 AM

From the Hubspot Blog, here are nine tips for creating remarkable business content,

Be Brief
Be long enough to convey your idea, and not longer. Editing should mainly be about removing unnecessary content.

Understand the Audience Persona
Have a clear picture of your target audience. What problems are they trying to solve?

"If you think an idea is awesome, then say it is." Readers want cool confidence, not cockiness.

Use Visuals
Images and videos can convey a complicated message quickly. Demonstrate and simplify your story.

Section headers and bullet points can help ensure you don't overwhelm your audience with information.

Be Positive
Build your own brand and product, don't tear down the competition's. Positive content always beats negative content.

Don't Preach
Empower your audience to learn something new and adopt your idea on their own.

Cite Others
Sharing information enhances your credibility.

Emotion moves people to take action. Think stories instead of fact sheets.

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Tags: Marketing Strategy, Content Marketing, Blogs, Thought Leadership

INFOGRAPHIC: Blogging Platforms

Posted on Wed,Jun 29, 2011 @ 10:00 AM

From, here's an infographic that compares the leading blogging platforms, information that might be useful for content marketers.

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Tags: Content Marketing, Blogs, Infographic

INFOGRAPHIC: Blueprint for the Perfect Blog Post

Posted on Wed,Jun 22, 2011 @ 10:00 AM

From Business 2 Community, here's an infographic that explains how to optimize a blog post to convey the most useful information and reach the most people.

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Tags: Social Media Marketing, SEO, Keyword Research, Blogs, Infographic

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