INFOGRAPHIC: The Future of Blogging and Social Media for Marketing

Posted on Mon,Jun 13, 2011 @ 10:00 AM


From Remarkablogger and Credit Loan, here's an infographic that looks at how blogs and other social media will be used in the coming years for marketing.



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Tags: Marketing Strategy, Social Media Marketing, Infographic, Blogs, Social Media Trends

The Top Social Media Blogs for Businesses

Posted on Thu,Jun 09, 2011 @ 10:00 AM


The Adage Power 150, PostRank, and Technorati ranked the top authorities in social media and online marketing. If you want to know more about social media for marketing a business, check out some of these sites and follow them via RSS, Facebook and/or Twitter. Flowtown provides the following list with a short description of each.
  1. All Facebook
  2. Brian Solis
  3. Convince and Convert
  4. Dan Zarrella
  5. HubSpot
  6. Ignite Social Media
  7. Mari Smith
  8. Marketing Pilgrim
  9. Mashable
  10. Simply Zesty
  11. SmartBlog on Social Media
  12. SocialFish
  13. Social Fresh
  14. Social Media B2B
  15. Social Media Biz
  16. Social Media Examiner
  17. Social Media Explorer
  18. Social Media Marketing Blog
  19. Social Media Today
  20. SocialMouths
  21. Social Times
  22. Soshable
  23. Techipedia
  24. TopRank
  25. We Are Social

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Tags: Marketing Strategy, Social Media Marketing, Social Media, Blogs

INFOGRAPHIC: Social Media Response Flowchart

Posted on Wed,Jun 01, 2011 @ 10:00 AM


From Content Management Connection, here's a flowchart of how Pfizer assesses, evaluates and responds to social media comments made about the company. This chart was adapted from a flowchart used be the Air Force.



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Tags: Social Media Marketing, Social Media, Infographic, Blogs

Avoiding Blogging Pitfalls

Posted on Tue,May 31, 2011 @ 10:00 AM


Websites should make their guests feel at home, not trapped, bombarded or exploited. Afterall, mistreated visitors won't come back, which surely isn't the goal of many sites. Meeting visitor expectations, in terms of access and content, is the bare minimum of making them feel welcome. From Jonathan Bailey at BloggingPro, here are things to avoid if you want to make your guests feel welcome and willing to return.

Excessive Advertising
Avoid popups and popunders. Reasonable advertising that doesn't distract from the content is acceptable.

Forced Registration
Most visitors don't want to register just to leave a comment. If you must insist on registration to limit spam, consider integrating registration with Facebook or Twitter, so your user doesn't have to create yet another online profile.

Inconsistent Design
Don't make users have to relearn how to use your site. Make it easy for them to get what they need.

Slow Loading Times
Your site shouldn't take more than a few seconds to load for someone with a reasonable Internet connection.

Manipulative Scripts
Don't run scripts that limit right click functionality or manipulate the copy and paste functionality.

Missing Features
Most users expect features like About, Contact and Archive pages.

Multiple Pages
The fewer clicks a visitor needs to get what they want, the better.

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Tags: Marketing Strategy, Content Marketing, Blogs

Creating Compelling Content When You're Out of Ideas

Posted on Wed,May 18, 2011 @ 10:00 AM


Even great writers can occasionally run out of ideas. But if you're a content marketer, you may still need to produce content when you're stumped. From Copyblogger, here are some ideas for creating content when your ideas run out.

Borrow Ideas
  • Curate Content - Create a post based on your favorite websites and posts on each of them.
  • Ask Friends for Ideas
  • Ask Your Audience
  • Do an Interview
  • Solicit Guest Posts
Create Content without Creating "Original" Content
  • Create a Best-case Study - Pick a favorite company or product and write on what they do right.
  • Create a Worst-case Study - Write about your frustration with a particular product.
  • Write a Review
  • Explain your Success
  • Explain your Failure
  • Link to Old Favorites
Borrow Name Recognition
  • Use a Movie - What can be learned from a recent or well-known movie about your area of interest.
  • Use Television
  • Use a Book
  • Use a Comic
  • Use a Celebrity
  • Find Out What's Trending
Find Inspiration
  • Go for a Walk
  • Go to the Theater
  • Explore New Cultures - Go to an unfamiliar, authentic restaurant and pay attention to the experience.
  • Tell Your Story - Write a deeply personal experience.

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Tags: Marketing Strategy, Content Marketing, Blogs

Why Your Business Should Blog

Posted on Mon,May 16, 2011 @ 10:00 AM


From Jeff Bullas, a look at the marketing benefits for a business that commits to blogging. A Hubspot survey of business executives showed that the majority felt that blogs were a cheaper source of leads than any other method of lead generation. Because of cost, small businesses have been leading the way on blogging and inbound marketing.

10 Benefits of a Business Blog
  1. Exposure
  2. Traffic and Subscribers
  3. SEO
  4. Attracts New Business Partnerships
  5. Qualified Leads
  6. Lower Marketing Expenses
  7. Increased Sales
  8. Customer Education
  9. Real Time Customer Feedback
  10. Increased Expertise from Research and Thinking
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Tags: Inbound Marketing, Marketing Strategy, Blogs, Lead Conversion

Social Media Marketing Tactics

Posted on Thu,Apr 28, 2011 @ 10:00 AM


Adam T. Sutton of MarketingSherpa shares some insights from their 2011 Social Marketing Benchmark Report.



The chart shows the social media marketing tactics by effectiveness, difficulty and popularity. All the tactics shown exhibit a positive correlation between difficulty and effectiveness. (i.e. The most effective tactics are the most difficult.) So, tactics like "blogger relations", "SEO for social sites" and "blogging", while difficult, are also the most effective.

Fortunately, all the tactics shown on the graph are at least somewhat effective. So, don't ignore the easy stuff, because you'll still get some bang for your (relatively few) bucks.

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Tags: Marketing Strategy, Social Media Marketing, SEO, Blogs

INFOGRAPIC: The Blog Economy

Posted on Mon,Mar 28, 2011 @ 11:00 AM


Ari Herzog shares an infographic created by Technorati and Business Week that shows the state of blogging.



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Tags: Content Marketing, Blogs, Social Media Trends

Ways to Generate Blog Comments

Posted on Mon,Mar 28, 2011 @ 10:00 AM


Marcus Sheridan at The Sales Lion shares his tips for not only generating a lot of comments on your blog posts, but also generating quality comments.

"Stir Up the Pot"
Make the reader think, ask questions and WANT to respond with their own opinions. Remember that as with most social media, you're starting a conversation.

"Don’t See Comments as a One-Way Street"
Comments aren't a place for the author to bask in the glory of a well written piece. A blog community wants to have a conversation.

"Actively Comment Everywhere"
Commenting on other blogs builds awareness and encourages reciprocation. Make it a point to comment on other blogs everyday

"Use CommentLuv and ReplyMe"
These plug-ins used in conjunction with the standard WordPress comment box enhance ease of use and make for richer commenting.

"Let Your Articles Simmer"
Allowing more time in between posts ensures that comments and conversations have a chance to build.

"Be a Thought Leader"
Master your niche. Discuss issues no one else covers. It's a matter of seeing the world just a little differently.

"Be Very Opinionated"
Take a stong stand, whatever your topic/niche.

"Look to Give Value to Others at Every Turn"
Promoting other people in a thoughtful way is a great way to get the same consideration in return.

"Use GREAT Headlines"
Given the barrage of information that most readers shift through on a daily basis, articles with boring, lousy titles probably won't stand out above the noise.

"Ask and Ye Shall Receive"
Explicitly invite your readers to comment.

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Tags: Social Media Marketing, Content Marketing, Blogs

Effective Online Content

Posted on Fri,Mar 25, 2011 @ 11:00 AM


Sonia Simone at Copyblogger shares the formula for effective content.

Effective Content = Education + Personality

Education
Useful content will sell. Teach your audience more about something that interests them. Make your readers' lives better.

Personality
Be reader-friendly and entertaining. Have a consistent voice.

Great Headlines
Don't bury great content under a terrible headline. Headline quality directly effects social media sharing, linking, and readership.

SEO
Educational, reader-friendly content is SEO friendly by its very nature. When creating content, focus on readers first, search engines second.

Putting the Reader First
Readers, prospects and/or customers have to come first in content creation. If you keep that in mind, your marketing goals should fall into line.

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Tags: Marketing Strategy, Content Marketing, Blogs

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