Video: Do You Need Google+?

Posted on Tue,Aug 09, 2011 @ 10:00 AM


From Epipheo, here's video that explains some of the hype around Google+, and why you might end up using it along with or instead of Facebook.



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Tags: Facebook, Google, Social Media Trends

Is Bing Currently the Best Deal in Paid Search?

Posted on Tue,Jul 19, 2011 @ 10:00 AM


Bing's share of the search market has grown from 9% in April 2010 to 30% one year later.



From ymarketing LLC, here are some reasons why marketers should funnel as much of their pay-per-click budget toward Bing.

Bing Cost Per Click Cost Less
The same keywords cost far less on Bing than they do on Google. So while fewer may see a Bing ad than a Google ad, you have a much better chance of getting lower costs per lead or conversion from Bing. Example:



Bing-Google Ad Platform Similarities
Keywords that work best on Google have similar results on Bing. Take advantage of Google's volume and better monitoring of click fraud to test, then import your Google campaign directly into Bing for lower ROI.

Recent Bing Platform Improvements
Bing recently made some changes to its daily budget options so now you only need specify how much you want to spend each day.

Greater Ad Flexibility on Bing
Bing and Yahoo! have a 40-character limit on pay-per-click ads, compared to Google's 25-character limit.

Sales and Conversion Rates
Retail companies tend to see better conversion rates with Bing, according to ymarketing LLC. They also found that while conversion rates for B2B are the same for Google and Bing, the cost-per-clicks on Bing are 50-70% lower.

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Tags: PPC, Google, Lead Conversion, Advertising, Bing

INFOGRAPHIC: Improving SEO with Social Media Links

Posted on Mon,Jul 11, 2011 @ 10:00 AM


Both Google and Bing take social media signals into account when ranking pages and content. From Designbysoap.co.uk, here's an infographic about how to improve SEO with social media .



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Tags: Marketing Strategy, Social Media Marketing, Google, Infographic, SEO, Bing

Video: Social Media Revolution

Posted on Thu,Jun 23, 2011 @ 10:00 AM


From Visual Loop, here's a video that underscores the tremendous impact of social media on daily life and business.



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Tags: Social Media Marketing, Twitter, Social Media, Facebook, Google, YouTube

INFOGRAPHIC: The History of Search

Posted on Thu,May 05, 2011 @ 10:00 AM


From SEO.com, here's an infographic detailing the history and market share of the major players in the search industry.



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Tags: Google, Infographic, SEO, Search Engine Marketing, Yahoo!, Bing

INFOGRAPHIC: Social Commerce Sites

Posted on Tue,May 03, 2011 @ 10:00 AM


From OnlineMBA.com, here's an infographic that compares major players in the "deal of the day" social commerce space.



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Tags: Marketing Strategy, Social Media Marketing, Facebook, Google, Groupon, Infographic, Social Commerce

April Fools and Social Media

Posted on Fri,Apr 01, 2011 @ 03:00 PM


No other holiday or observance is more suited for social media than April Fools Day.

From ZippyCart.com, here's a just-in-time infographic about April Fools on the Web.

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Tags: Social Media Marketing, Twitter, Social Media, Google, YouTube

Google Tools that Can Improve Your Marketing

Posted on Wed,Mar 30, 2011 @ 11:00 AM


Every marketer understands the importance of Google's search engine. But Google has many other tools that can assist in marketing efforts.From the Hubspot Blog, a look at other Google marketing tools.

Google Places/Google Maps
Create a listing for your business to get found. Include relevant keywords and images.

Google Tags
Tags are a new ad platform used in conjunction with Google Maps that allow you to promote your business and stand out.

Google AdWords
These keyword based advertisements are expensive, but effective if you shrewdly choose the right keywords.

Google's Search-based Keyword Tool
This provides keyword suggestions based on actual Google searches.

Google Gadgets
Google has many useful or fun applications that can offer utility to your target audience.

Google Docs
These collaborative tools are free to anyone with a Gmail account.

Google Alerts
Use to monitor keywords, your company's name or the competition.

Google News
Write content around industry relevant news.

Google Reader
Stay current on industry blogs and websites.

Google Trends
Evaluate keywords over time and in other regions and languages.

Google Calendar
Increase productivity with this free calendar, which includes meeting planning and a to do list.

Google Groups
Gain industry insights by joining an appropriate group, which typically include the most savvy of customers.

Google Checkout
This cost-effective, secure eCommerce tool is excellent for small businesses.

Google Analytics
Use for in depth analysis of your website traffic.

Google FeedBurner
This allows your visitors to subscribe to your content.

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Tags: Marketing Strategy, Google

Yahoo and Bing to Allow Trademark Keywords

Posted on Mon,Feb 28, 2011 @ 09:00 AM


On March 3, Bing and Yahoo will allow the use of trademarked names as keywords in search ads. This is a change in policy, bringing them in line with Google, which has allowed trademark names for search ads since 2004. Google has won several legal battles over this practice, thus clearing the way for other search engines to engage in the practice.

From Microsoft Advertising:
“As of March 3rd, Microsoft will cease editorial investigations into complaints about trademarks used as keywords to trigger ads on Bing & Yahoo! Search in the United States and Canada. If there is concern that an advertiser may be using a trademark keyword inappropriately, the trademark owner should contact the advertiser directly.”

The concern of trademark holder is that a competitor will use trademarked terms to promote their own products. However, this quite sensibly allows retailers of multiple brands to use trademarked terms as keywords. Allowing advertisers to bid on trademarked keywords isn’t only profitable; it’s pro-consumer, since it allows searchers to immediately see deals from competing companies.

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Tags: Google, Search Engine Marketing, Yahoo!, Bing

Google Tweaks Search to Include Social Signals

Posted on Wed,Feb 23, 2011 @ 10:00 AM


Recent hires by Google indicates the company is trying to include social signals (like links shared by friends) into its search results. Also, Google is bringing social search results up from the bottom of the page.

Google already had a product that turned up results at the bottom of the page for users who had connected their Google and Twitter accounts. Those results will now be scattered into the regular results, provided the user is logged-in and the social result is deemed relevant. Google will now give higher ranking to URLs that are shared as links by friends on public sites like Twitter. Google will also allow users to link social services to their Google account by making that linkage not display on their public Google profiles.

Though some inside Google have indicated that social recommendation are important in search, others have indicated that social is a "just one...tiny signal."

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Tags: Social Media, Google, Search Engine Marketing

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