INFOGRAPHIC: Top Social Networking Sites

Posted on Fri,Jan 20, 2012 @ 10:00 AM


From Priit Kallas at DreamGrow Digital, here's an interactive infographic on the market shares of the top social networking sites.



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Tags: Social Media Marketing, Twitter, Social Media, Facebook, Google, YouTube, LinkedIn, Yahoo!

INFOGRAPHIC: Social Media DOs and DON'Ts

Posted on Fri,Dec 23, 2011 @ 10:00 AM


From Magic Logix, here's an infographic that assesses most major social media platforms based on their utility for customer communication, brand exposure, site traffic and SEO.



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Tags: Social Media Marketing, Twitter, Facebook, Google, Infographic, YouTube, SEO, Social Media Trends, LinkedIn

VIDEO: World of Social Media 2011

Posted on Tue,Nov 29, 2011 @ 10:00 AM


From VideoInfographics.com, here's a video with the latest facts and figures about social media.



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Tags: FourSquare, Twitter, Facebook, Google, YouTube, Video, LinkedIn

Trends in Social Media

Posted on Tue,Nov 22, 2011 @ 10:00 AM


Social media guru Jeff Bullas predicts some trends in the field on his blog.

"Social Mobile"
Smart phones with high speed Internet have altered society. Facebook and Twitter apps let people interact with their social networks from anywhere.

"Socialization of Search"
Increasingly, Google and Bing take social networks into account (social signals) when tweaking their search algorithms.

"Geo-Targeting of Social Media Marketing"
Smart phones also allow for local "check-in" applications like FourSquare and Google Places. Location-based marketing is now possible.

"Social Commerce"
You can now shop on social networks like Facebook without leaving the site.

"Social Gaming"
Easy to use games integrated into social networks have started to generate significant revenue from casual players.

"Global Magazine Super Blogs"
Traditional print media, and their online presences, receive far less traffic than global blogs like the Huffington Post. Blogs on a variety of topics attract millions of readers each month.

"Global Micro Niche Business"
Geography, technology and distance no longer restrict niche industries, which can now become multi-million dollar businesses. Even more so than the Internet, social networks enable this success.

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Tags: Social Gaming, FourSquare, Social Media Marketing, Twitter, Social Media, Facebook, Google, Social Media Trends

VIDEO: New B2B Rules

Posted on Tue,Oct 25, 2011 @ 10:00 AM


From GoogleBusiness, here's a video presentation about new ways of business to business marketing.



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Tags: Marketing Strategy, Google, B2B Internet Marketing, B2B Marketing, Video

INFOGRAPHIC: Search Engine Comparison

Posted on Fri,Oct 21, 2011 @ 10:00 AM


From Search Engine Journal, here's an infographic that compares the three biggest players in the search engine market, Google, Yahoo and Bing.



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Tags: Google, Infographic, Search Engine Marketing, Yahoo!, Bing

VIDEO: Facebook vs. Google+

Posted on Tue,Oct 18, 2011 @ 10:00 AM


From Column Five Media, here's a video comparing Google and Facebook, both of which provide valuable platforms for inbound marketing and social media marketing.
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Tags: Inbound Marketing, Social Media Marketing, Facebook, Google, Video

Google+ Presentations

Posted on Thu,Aug 25, 2011 @ 10:00 AM


Google's recently launched new social network, Google+, has initially been successful. That success means marketers need to pay attention and take advantage of the benefits of Google+. The Hubspot Blog has provided links to ten presentations that attempt to explain Google+.

Here's one from Supernova Studios
Google+ 101 Guide
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Tags: Marketing Strategy, Social Media Marketing, Google

Optimizing Google Places

Posted on Tue,Aug 23, 2011 @ 10:00 AM


Google Places is a free listing service for local businesses that allows customers to find things like address, hours of operation, and store photos. James Dunaway on BloggingPro gives some tips on how to optimize a businees listing on Google Places.

Get Verified
Verifying your listing ensures that it will show up on Google search engine results pages. Verification can be done through Phone SMS, Phone Call or through mail. Google will provide a PIN for you to enter into your account.

Build Citations
Building strong citations of your business address and phone number on other listings and sites will cause Google to rank you higher.

Don't Use Your Primary Keyword in the Business Name

Use a Local Phone Number
Google will rank local numbers higher than toll-free numbers.

Use the Same Address and Phone Number in Your Website
This is in-line with building citations.

Reviews
Allow reviews on your listing. Encourage customers to share their experiences.

Images
Add up to 10 images. Upload your logo. Include keywords in image names.

Get Star Ratings on Google Results Pages
Google displays star ratings for businesses with at least five reviews.

Reviews from Other Sites
Google checks the following while ranking Google Places listings:
  • Yahoo
  • City Search
  • Insider Pages
  • Service Magic
  • AVVO
  • Angie‟s List
  • Judy‟s Book
Category
Choose the best category that suits your business but never use keywords.

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Tags: Location-based Marketing, Google Local Search, Google Places, Social Media Marketing, Google

INFOGRAPHIC: The Search Engine Market

Posted on Mon,Aug 15, 2011 @ 10:00 AM


From MarketingZeus.com, here's an infographic that shows several market-share measures of the search engine market, as of the beginning of 2011.



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Tags: Google, Infographic, SEO, Search Engine Marketing, Yahoo!, Bing

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