Digital Lead Generation

Posted on Fri,Feb 11, 2011 @ 10:00 AM

Robert Lesser of Direct Impact Marketing shares several ideas about how to create sales opportunities in the digital age. Digital lead generation is a scalable, cost-effective way to generate sales leads, often leading to quick, fluid conversion. For more lengthy sales cycles, digital lead generation often starts the process.

Customer acquisition costs far exceed the cost of retention. Digital marketing can play a big role in meeting retention goals. Measuring the ROI of digital lead generation for online, direct sales is easier than measuring the ROI for complex direct sales or channel sales. Given the low cost and measurability of digital lead generation, improvement can be gained from a number of approaches.

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Tags: Marketing Automation, Conversion Testing, SMB Lead Generation, Lead Management, Lead Nurturing

Improving Lead Capture & Nurturing With HubSpot

Posted on Wed,Feb 09, 2011 @ 12:00 PM

Knowledge Management Associates needed a better system for nurturing leads and a better solution for capturing leads. HubSpot helped them with lead tracking and management, content management and marketing analytics.

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Tags: Metrics, HubSpot, Lead Management, Lead Nurturing

4 Persuasive Lead Nurturing Statistics

Posted on Fri,Sep 24, 2010 @ 01:09 PM

Lead nurturing is not a new topic, but most businesses still don't take advantage of this powerful sales and marketing tool.  Lead nurturing is the process of systematically communicating with leads in order to educate, qualify and build a relationship until they become "sales ready". 

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Tags: Marketing Automation, Lead Management, Lead Nurturing

5 Steps to Getting Started with Lead Nurturing

Posted on Thu,Sep 16, 2010 @ 01:10 PM

For those of us who are involved in the world of online marketing, it's easy to get infatuated with rankings and traffic.  But at the end of the day, we all must stay focused on the fact that we do those things in order to not only generate leads but eventually convert leads to customers. 

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Tags: Lead Management, Lead Conversion, Lead Nurturing

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