VIDEO: Organic Search Optimization

Posted on Tue,Aug 14, 2012 @ 10:00 AM


Search Engine Land editor Danny Sullivan gives a quick primer on how to get your website to rank higher in organic search (results based on relevance to search terms and phrases), in this video from Entrepreneur.com.

Organic Ranking Factors
  • Engaging Content
  • Correct Page Titles
  • Keyword Research
  • Request Backlinks
  • Active in Social Media



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Tags: SEO, Search Engine Marketing, Website Optimization, Video

Top SEO Blunders and How to Avoid Them

Posted on Tue,Aug 07, 2012 @ 02:27 PM

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Tags: SEO, Search Engine Marketing, Tips

VIDEO: SEO for Startups in Under 10 Minutes

Posted on Tue,Jul 31, 2012 @ 10:00 AM


From Google, here's a 10 minute video full of search engine optimization tips specifically tailored for startups with less than 50 pages of content who are hoping to rank for a handful of related terms.



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Tags: SEO, Video, Google

Apps for Online Marketers

Posted on Thu,Jul 26, 2012 @ 10:00 AM


Improving SEO requires constant vigilance. Julia Peterson, writing on  JeffBullas.com, reports on several smartphone applications that allow you to monitor multiple variables at once, from any location.

Raven Tools

Raven has a comprehensive toolkit covering many SEO indicators, including social mentions and a clearer connection between marketing expenses and revenue impact. The app is free, though you will need a Raven subscription to get the full use of the tool.

iSEO

Allows you to skim rankings like Blog Worth, Google, Technorati Authority, Alexa, MSN/Yahoo! Indexed pages, and Google Indexed pages. You can also examine indicators over time and monitor competitors.

Ego

Ego is a good way to streamline analysis from multiple analytical tools. While the analysis isn't deep, it does give a birds-eye view of Twitter followers, feed subscriptions, and pageviews across multiple platforms.

Google Analytics

This app provides a broad, detailed picture of your sites. It covers things like average time spent on your site, page views per visitor, percentage of repeat visitors, where visitors come from, and who referred them. This is perhaps the best standalone tool available and one of the few options for Android users.

Link Juice

The app is good for locating and diagnosing performing pages, thus allowing you to focus your efforts on successful practices.


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Tags: SEO, Marketing Strategy, Marketing Analytics, Mobile App

INFOGRAPHIC: Online Marketing Mistakes

Posted on Mon,Jul 23, 2012 @ 10:00 AM


From Prestige Marketing, here's an infographic of the most common mistakes to be avoided in online marketing campaigns.

Top 5 Online Marketing Mistakes [Infographic]

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Tags: Social Media Marketing, SEO, Email Marketing, Content Marketing, Infographic

VIDEO: Social Media Marketing vs. Search Engine Marketing

Posted on Tue,Jul 10, 2012 @ 10:00 AM


A few months ago, we posted an infographic created by MDG Advertising that compared the effectiveness and ROI of search marketing versus social media. Here's a video that summarizes that infographic.



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Tags: Social Media Marketing, SEO, Search Engine Marketing, Video

INFOGRAPHIC: An Easy Guide to SEO

Posted on Fri,Jun 29, 2012 @ 10:00 AM


Search engine optimization can move your site up in the rankings on search engine results pages, thus gaining visibility with online consumers. From Rise Interactive, here's an infographic guide to the in’s and out’s of search engine optimization.



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Tags: SEO, Search Engine Marketing, Website Optimization, Infographic

VIDEO: The Effect of Ads on SEO

Posted on Tue,Jun 12, 2012 @ 10:00 AM


In this video from Entrepreneur.com, Search Engine Land editor Danny Sullivan talks about how too many ads at the top of a webpage can negatively affect your search rankings. The trick is to strike a balance between ads and your business’s content.



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Tags: SEO, Video, Advertising

SEO vs. PPC: Which Is Best for You?

Posted on Thu,May 24, 2012 @ 10:00 AM


How best to boost traffic to your website? The two basic options are pay-per-click (PPC) advertising or search engine optimization (SEO). PPC involves using an advertising program like Google Adwords or Yahoo Search Marketing to display ads in the sponsored results section of each search engine's results page. You pay a fee when viewers click on those ads. Alternatively, SEO is a means of building traffic by getting your site ranked high in natural search results. SEO best practices can take time to work, but provide free (other than your time investment), targeted traffic.

Deciding between the two approaches depends on your needs and budget. For fast traffic, consider PPC, if you also have the budget for it. If you have time, but little money, you'll need to implement an SEO program. From Entrepreneur.com, here are three questions to consider when deciding between PPC and SEO.

"How large is your website advertising budget?"
Start by setting a daily spending limit. IF you have no money for advertising, stick with free SEO. Otherwise, even with a small budget, consider investing in PPC. PPC offers:
  • Faster Testing - Websites should focus on achieving conversion. Improving conversion rates requires active testing of variables, and testing requires traffic.
  • Protection from SEO Algorithm Updates - Search engines regularly change/update their algorithms, which can lead to a formerly optimized site to drop in the rankings. PPC is immune to those changes.
Google Analytics can show you whether your conversions from PPC has a positive or negative ROI.

"How high are the average CPCs in your industry?"
Cost-per-click (CPC) is the fee that PPC platforms charge for a single keyword click, set by bidding. CPC can vary a great deal between industries. For high priced, highly competitive keywords, SEO is probably the best choice.

"How competitive are the SERPs in your niche?"
Search engine results pages (SERPs) can also be highly competitive. To estimate the level of competition, enter your keywords into the Google External Keyword Research Tool. In competitive industries, the results for your target keywords may be dominated by authority websites. Displacing them may be impossible without a significant investment of time and money, so it may make more sense to pay for traffic via PPC.

Keep in mind that PPC vs. SEO may not be an "either-or" choice. Find an optimal mix of the two for the best results.

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Tags: SEO, PPC, Search Engine Marketing, Keyword Research, CPC

VIDEO: SEO Mistakes

Posted on Tue,May 22, 2012 @ 10:00 AM


From Entrepreneur.com, here's a video with Search Engine Land editor-in-chief Danny Sullivan, in which he explains some search engine optimization no-nos including spamming, link purchasing and other  things not to do.



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Tags: SEO, Search Engine Marketing, Video

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