INFOGRAPHIC: Ways To Improve SEO Rankings

Posted on Mon,May 21, 2012 @ 10:00 AM


From Interactivity Marketing, here's an infographic with ten ways to improve your website's search engine rankings.




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Tags: SEO, Search Engine Marketing, Website Optimization, Infographic

INFOGRAPHIC: Online Marketing in 2012

Posted on Fri,May 11, 2012 @ 10:00 AM


The ecommerce market changes almost constantly changes, so the focus of marketing needs to shift in response. From Prestige Marketing, here's an infographic about how to target your online marketing right now.



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Tags: SEO, Marketing Strategy, Social Media, Mobile Marketing, Infographic, Analytics

Important SEO Statistics

Posted on Thu,May 03, 2012 @ 10:00 AM


According to Search Engine Journal, at the very least, you should get your minimum viable search engine optimization (SEO) right and then move onto building your site. Beyond that, correctly implemented, "advanced" SEO techniques can really increase your traffic. Search Engine Journal has published a list of 24 SEO statistics to keep in mind when investing in your own SEO efforts. Here's a selection.

  1. 70% of the links search users click on are organic.
  2. 70-80% of users ignore the paid ads, focusing on the organic results.
  3. 75% of users never scroll past the first page of search results.
  4. Search and email are the top two Internet activities.
  5. Companies that blog have 434% more indexed pages, which generates more leads.
  6. Inbound leads cost 61% lower than outbound leads.
  7. SEO leads have a 14.6% close rate. Outbound leads have a 1.7% close rate.
  8. 79% of search engine users say they always/frequently click on the natural search results. 80% of search engine users say they occasionally/rarely/never click on the sponsored search results.
  9. Google owns 65-70% of the search engine market share.
  10. Over 100 billion global searches are conducted each month.
  11. 83% of internet users use search.
  12. Mobile internet users will reach 113.9 million in 2012.

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Tags: Inbound Marketing, SEO, Search Engine Marketing

INFOGRAPHIC: Goldilocks SEO

Posted on Wed,Apr 25, 2012 @ 10:00 AM


The most profitable approach to search engine optimization (SEO) involves building a site that takes into account the needs of your prospects while keeping search engines in mind. From SEOBook.com, here's an infographic about how to strike a balance in SEO between being spammy and apathetic.



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Tags: SEO, Infographic

INFOGRAPHIC: SEO Trends for 2012

Posted on Wed,Mar 28, 2012 @ 10:00 AM


From Indus Net, here's an infographic of what to expect when thinking about search engine optimization in the coming year.



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Tags: SEO, Search Engine Marketing, Website Optimization, Infographic

INFOGRAPHIC: SEO vs. Social Media

Posted on Fri,Mar 23, 2012 @ 10:00 AM


Both search marketing and social media are essential parts of an overall marketing strategy. From MDG Advertising, here's an infographic that compares the effectiveness and ROI of search marketing versus social media. The verdict: use both for maximum effect.



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Tags: Social Media Marketing, SEO, Search Engine Marketing, Infographic

Basic SEO Mistakes

Posted on Thu,Mar 22, 2012 @ 10:00 AM


According to Paul Gillin on the CMO Site, a lot of companies fail at the most basic level of digital marketing, search engine optimization (SEO). Here are five common SEO mistakes companies make, most of which can be rectified with small expenditures.

Poor or Nonexistent Keyword Strategy
SEO starts with having a list of 10-15 keywords you want to own. Focus on words customers might use to find you or problems they are trying to solve.

Bad Page Titles and Meta Descriptions
Page titles and descriptions play a big role in SEO. Use specifics when labeling. Include your keywords in descriptions. However, tagging your page with meta keywords may tip off competitors to your keyword strategy.

Squandered Media
Search engines can't make sense of media files unless you label them with an "alt" tag. Again, use your keywords You can also tag hyperlinks with your keywords.

PDFs from Hell
Search engines can read PDF files, but often, they haven't been properly titled or described. As with other Web pages, fill out the meta description fields.

Failure to Link
The more inbound links you have from quality sources, the better, so at the very least, link to your business website from other sites you control. You can create quality links from employee blogs, speaker bios and LinkedIn profiles. Reach out to your constituents and ask for links, and return the favor.

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Tags: SEO, Search Engine Marketing, Link Building

Content Marketing with Infographics

Posted on Thu,Mar 15, 2012 @ 10:00 AM


There's no shortage of data and content in this age. Making sense of this information glut can be difficult. Infographics, through a mix of design, writing and analysis, offer a visually compelling way to convey complex data in a visual format.

“On their own, text and graphics are both useful yet imperfect methods for communication. Written language allows an almost infinite number of word combinations that allow deep analysis of concepts but relies heavily on the reader’s ability to process that information. Graphics may be easier for the reader to understand but are less effective in communication of abstract and complicated concepts. … combining text and graphics allows communicators to take advantage of each medium’s strengths and diminish each medium’s weaknesses.” - Barbara M. Miller and Brooke Barnett on infographics

Jeff Bullas reports on this blog that Google searches for keyword "Infographic" increased by over 800% from 2010 to 2012. He also gives nine reasons to include infographics as part of content marketing efforts.

  1. Compelling and Attractive
  2. Easily Scanned and Viewed
  3. Viral Capabilities
  4. Embeddable
  5. Worldwide Coverage
  6. Brand Awareness
  7. Increases Traffic
  8. SEO Benefits
  9. Shows Subject Matter Expertise

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Tags: Inbound Marketing, SEO, Content Marketing, Infographic

INFOGRAPHIC: SEO Automation

Posted on Wed,Mar 14, 2012 @ 10:00 AM


From SEO for Salesforce, here's an infographic guide to automating the search engine optimization process.



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Tags: SEO, Search Engine Marketing, Marketing Automation, Infographic

INFOGRAPHIC: SEO Audit Checklist

Posted on Wed,Feb 01, 2012 @ 10:00 AM


From Search Engine Journal, here's an infographic about how to optimize a website for search engines, in no more than 20 minutes.



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Tags: SEO, Search Engine Marketing, Website Optimization, Infographic

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