VIDEO: Facebook Statistics

Posted on Thu,Sep 22, 2011 @ 10:00 AM


Here are three video infographics that explorer the prevalence of Facebook.

From Time, "One Minute on Facebook"


"Facebook: Facts and Figures"


"Facebook by the Numbers"


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Tags: Social Media Marketing, Social Media, Facebook, Video, Social Media Trends

INFOGRAPHIC: The State of Social Media

Posted on Wed,Sep 21, 2011 @ 10:00 AM


From Nielsen's "State of the Media: Social Media Report Q3", here's an infographic with a wealth of statistics about the current state of social media.



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Tags: Social Media Marketing, Infographic, Social Media Trends

INFOGRAPHIC: Networking with LinkedIn

Posted on Mon,Sep 19, 2011 @ 10:00 AM


From Lab 42, here's an infographic about LinkedIn, the preferred social network for business connections.



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Tags: Social Media, Infographic, Social Media Trends, LinkedIn

Content Marketing in 2012

Posted on Tue,Sep 13, 2011 @ 10:00 AM


Content Marketing Institute asked the speakers for Content Marketing World to make a series of predictions. Here's a summary of what they expect 2012 to bring in the content marketing space.

Chris Baggott - Content marketers will realize that the real opportunity lies in attracting new customers, not retaining existing ones. Content volume will dramatically increase due to employee blogging.

Keith Blanchard - A major TV advertiser will pull out of broadcast media altogether and shift that money into digital-only campaigns.

Alison Bolen - More corporations will shift advertising and PR budgets into content marketing. Internal and external communications teams will collaborate more.

C.C. Chapman - Real-time customer interaction with brands will increase.

Andrew Davis - Tumblr will be seen as effective a marketing platform as Twitter, LinkedIn and Facebook.

Barbara Gago - Content marketers will find a balance between content creation and content curation.

Ahava Leibtag - Customers/readers will have the option to choose more personalized content.

Clyde Miles - Marketing departments will function less like a collection of individuals doing different projects and more like a newsroom working in real-time to build and maintain a brand.

Rob Pasquinucci - Mainstream editorial content and content marketing will overlap and be harder to tell apart.

Nate Riggs - Google Plus, with its ability to create niche content distribution lists, will take over the business collaboration market place.

Paul Roetzer - Changes in search engine algorithms will put even more emphasis on content quality, rather than quantity.

Michael Stelzner - No more expectations of reciprocity or obligation. Marketers will give genuine, useful gifts to readers without expectations.

Arnie Kuenn - Most large companies will finally optimize their sites for mobile devices and many will offer phone apps.

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Tags: Marketing Strategy, Content Marketing, Social Media Trends

Social Media Failure

Posted on Tue,Sep 06, 2011 @ 10:00 AM


The point of using social media for marketing is to enhance relationships and build trust. Not everyone seems to get that point. From Keith Dawson at the CMO Site, here are some examples of tone-deaf uses of social media.

New York Police Department
The NYPD announced the formation of a unit to search social media sites or information on planned crimes and their perpetrators. While that's an appropriate use of social media for them, they're missing an opportunity for engagement and they would certainly benefit from fostering more trust.

DARPA
The Department of Defense's advanced research arm is also missing a chance to foster trust through engagement. They're researching  "purposeful or deceptive messaging and misinformation" and techniques that can "recognize persuasion campaign structures and influence operations across social media sites and communities."

City of Chelyabinsk
This city in Russia is one of the most polluted in the world. They are hiring an SEO contractor to "optimize" search engine queries like "radiation in Chelyabinsk" and "dirtiest city in Russia" to return more positive or neutral links.

Spirit Airlines
Spirit issues a steady stream of tweets, but doesn't seem to listen or converse, ignoring sizable amounts of bad will directed at them.

These organizations have all ignored the watch-words of social media marketing: engagement, relationship, transparency, trust.

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Tags: Social Media Marketing, Monitoring Tools, Social Media Trends, Customer Satisfaction

INFOGRAPHIC: Twitter vs. Facebook

Posted on Fri,Sep 02, 2011 @ 10:00 AM


From BuySellAds.com, here's an infographic that compares user demographics between Twitter and Facebook to help marketers understand which platform would be more effective for them.



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Tags: Social Media Marketing, Twitter, Facebook, Infographic, Social Media Trends

INFOGRAPHIC: Social Network Strategies of Marketing Professionals

Posted on Wed,Aug 31, 2011 @ 10:00 AM


From Marketing Zeus, here's an infographic that shows what social networks are currently being used by marketers, what network sites they plan to add, and what type of content they use in social media campaigns.



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Tags: Marketing Strategy, Social Media Marketing, Infographic, Social Media Trends

VIDEO: Social Media in 2011

Posted on Tue,Aug 30, 2011 @ 10:00 AM


There are no shortage of videos and infographics about the explosive growth and pervasiveness of social media today. That's because the impact of social media on the world and on business is unprecedented. From Stocktown Productions, here's a video infographic that brings us up to date on the social media.



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Tags: Social Media, Facebook, YouTube, Video, Social Media Trends, LinkedIn

INFOGRAPHIC: Social Media Marketing by the Numbers

Posted on Mon,Aug 22, 2011 @ 10:00 AM


From Mashable, here's an infographic of the surprisingly large numbers behind social media, and the opportunity for marketing that brings.



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Tags: Social Media Marketing, Infographic, Social Media Trends

Video: The Power of Social Media

Posted on Tue,Aug 16, 2011 @ 10:00 AM


From InfoCare, here's a video infographic that highlights the transformational nature of social media for businesses.



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Tags: Marketing Strategy, Social Media Marketing, Social Media, Social Media Trends

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