Social Media Trends for 2012

Posted on Tue,Dec 20, 2011 @ 10:00 AM

From Stephanie Schwab at Social Media Explorer, here are five social media trends for 2012 that marketers should know.

Content Marketing
Content Marketing has been around, but in 2012, it will become mainstream, as more CEOs understand that blogs and video can boost SEO and generate leads.

Social Media Influence
Social influence ranking tools will see broad adoption, though not perfection. A disconnect between online and offline influence will continue to exist.

Convergence of Marketing, Technology, Data
Expect the emergence of new positions, like “Marketing Technologist” and “Marketing Scientist”. Marketers will take technology into their own hands.

Legal Challenges Within Social Media
The FTC will need new guidelines to ensure proper identity disclosure and compliance with FTC and state guidelines.

Social Security
Insurance companies and law enforcement already draw on social networking information. New concerns will emerge about the usage of your personal, social information.

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Tags: Content Marketing, Social Media Trends, Monitoring Tools

INFOGRAPHIC: How Social Media Changed Advertising

Posted on Mon,Dec 19, 2011 @ 10:00 AM

From MDGadvertising, here's an infographic that shows how social media has changed the way marketers approach advertising.

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Tags: Social Media Marketing, Social Media, Social Media Trends, Infographic, Advertising

INFOGRAPHIC: Examples of Social Media Done Well

Posted on Fri,Dec 09, 2011 @ 10:00 AM

From Voltier Digital, here's an infographic that shows how some companies are using social media in unexpected ways to engage with customers.

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Tags: Social Media Marketing, Social Media, Social Media Trends, Infographic

Trends in Social Media

Posted on Tue,Nov 22, 2011 @ 10:00 AM

Social media guru Jeff Bullas predicts some trends in the field on his blog.

"Social Mobile"
Smart phones with high speed Internet have altered society. Facebook and Twitter apps let people interact with their social networks from anywhere.

"Socialization of Search"
Increasingly, Google and Bing take social networks into account (social signals) when tweaking their search algorithms.

"Geo-Targeting of Social Media Marketing"
Smart phones also allow for local "check-in" applications like FourSquare and Google Places. Location-based marketing is now possible.

"Social Commerce"
You can now shop on social networks like Facebook without leaving the site.

"Social Gaming"
Easy to use games integrated into social networks have started to generate significant revenue from casual players.

"Global Magazine Super Blogs"
Traditional print media, and their online presences, receive far less traffic than global blogs like the Huffington Post. Blogs on a variety of topics attract millions of readers each month.

"Global Micro Niche Business"
Geography, technology and distance no longer restrict niche industries, which can now become multi-million dollar businesses. Even more so than the Internet, social networks enable this success.

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Tags: Social Media Marketing, Twitter, Facebook, Google, Social Media, Social Media Trends, Social Gaming, FourSquare, Google

INFOGRAPHIC: What Spooks Social Media Pros?

Posted on Fri,Nov 11, 2011 @ 10:00 AM

From Shoutlet, here's a Halloween-themed infographic about issues that cause social media professional to worry.

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Tags: Social Media Marketing, Social Media Trends, Infographic

Questions from Social Media Marketers

Posted on Thu,Nov 10, 2011 @ 10:00 AM

MotiveQuest, a social media research company, analyzed their work for 2011 in order to see what kind of questions their marketing clients wanted answered.

The top 5 questions:
  1. Where are people talking about my brand?
  2. How should I change my messaging?
  3. How much buzz do I have vs. competition/trend?
  4. How do they feel about us vs. the competition?
  5. Quantify the biggest brand topics

MotiveQuest also summarized the questions by category:
  • 37% - Competitive Analysis
  • 27% - Category Analysis
  • 24% - Media Planning
  • 9% - Communications Strategy
  • 3% - New Product Development

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Tags: Social Media Marketing, Marketing Strategy, Social Media Trends

INFOGRAPHIC: Social Media Pushes B of A to Drop Fee

Posted on Mon,Nov 07, 2011 @ 11:30 AM

Bank of America announced on September 29 that they would begin charging a $5 monthly fee for debit card holders. Thirty four days later, B of A cancelled plans for that fee. What happened? An outpouring on social media taken up by the Occupy Wall Street movement. From Social Context and the CMO Site, here's an infographic that looks at how that social media movement coalesced.

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Tags: Social Media Marketing, Social Media, Social Media Trends

INFOGRAPHIC: The Business of Social Media

Posted on Fri,Nov 04, 2011 @ 10:00 AM

From Hua Marketing, here's an infographic about how businesses use social media effectively.

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Tags: Social Media Marketing, Social Media Trends, Infographic

The State of Social Media and Blogging

Posted on Tue,Oct 11, 2011 @ 10:00 AM

Jeff Bullas has posted ten marketing insights from a recent study by Nielsen on social media and blogging.
  • Facebook is overwhelmingly the leader in user engagement, as measured by amount of time spent online. Users of the next closest competitor (Yahoo) spend less than a third as much time there as they do on Facebook.
  • Americans spend most of their Internet time (22.5%) on social networks and blogs.
  • The majority of visitors to social networks and blogs are female and are aged 18-34.
  • Women are in the majority of visitors to eight of the top 10 social networks. The notable exception is LinkedIn, largely due to the greater number of men in management roles.
  • Facebook has the most unique visitors per month, by a large margin.
  • Facebook (140.336 million)
  • Blogger (50.055 million)
  • Twitter (23.617 million)
  • WordPress (22.417 million)
  • MySpace (19.25 million)
  • LinkedIn (17.786 million)
  • Tumblr (11.87 million)
  • Six Apart Typepad (8.578 million)
  • Yahoo Pulse (8.397 million)
  • Wikia (7.601 million)
  • Social media use on smartphones is growing and now the second most used feature after downloading and playing music.
  • After games and weather applications, social networking apps are the third most use app category.
  • The fastest growing segment of social media use on mobile devices is among the over-55 age group (109% growth). Compare that to the growth in the 35-54 age group (68% growth) and the 18-34 group (61% growth).
  • Social media users are more likely to be spenders and influencers.
  • Tumblr has tripled in audience in the last 12 months and is now the 8th largest social network.

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Tags: Facebook, Social Media, Social Media Trends, Blogs

INFOGRAPHIC: Social Media Growth

Posted on Fri,Oct 07, 2011 @ 10:00 AM

From Search Engine Journal, here's an infographic that shows the steep growth curves of several social networking/media sites.

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Tags: Social Media, Social Media Trends, Infographic

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