INFOGRAPHIC: Social Video

Posted on Mon,May 07, 2012 @ 10:00 AM


AdAge defines "social video" as the use of video as the central organizing element for social interaction and storytelling online. Today, social video accounts for 51% of all Internet traffic. From ViralTracker, here's an infographic that shows why marketers should embrace the social video trend by moving away from the push model with video that is engaging, likeable and sharable.




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Tags: Social Video, Marketing Strategy, Social Media Marketing, Infographic, Video, Social Media Trends

INFOGRAPHIC: Social Media Demographics

Posted on Mon,Mar 12, 2012 @ 10:00 AM


From Online MBA, here's an infographic that breaks down the education level, income, age and gender of users of major social media platforms, including Facebook, Twitter, Google+, Pinterest, LinkedIn, Digg, and Reddit.



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Tags: Pinterest, Digg, Reddit, Social Media Marketing, Twitter, Facebook, Google, Social Media Trends, LinkedIn

INFOGRAPHIC: Small Business Success with Social Media

Posted on Mon,Feb 13, 2012 @ 10:00 AM


From CreditDonkey, here's an infographic about how social media has become critical for small businesses to succeed.



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Tags: Social Media Marketing, Social Media, Infographic, small business marketing, Small Business Trends, Social Media Trends

SLIDESHOW: Digital Marketing Trends 2012

Posted on Thu,Feb 09, 2012 @ 10:00 AM


From Janette Toral at the Business Review: Highlights and Foresights event, here's a presentation about the digital landscape for marketers in 2012.
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Tags: Inbound Marketing, Marketing Strategy, Social Media Marketing, Mobile Marketing, Social Media Trends

INFOGRAPHIC: Branding in the Social Media Age

Posted on Mon,Jan 23, 2012 @ 10:00 AM


From AYTM.com, here's an infographic that shows how consumers interact with brands via social media.



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Tags: Branding, Social Media Marketing, Social Media, Infographic, Social Media Trends

INFOGRAPHIC: Social Media is Still Growing

Posted on Wed,Jan 18, 2012 @ 10:00 AM


From Fresh Consulting, here's an infographic that shows how much the biggest players in social media grew in 2011.



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Tags: Twitter, Social Media, Facebook, Infographic, Social Media Trends, LinkedIn

Avoiding a Social Media Revolt

Posted on Tue,Jan 03, 2012 @ 10:00 AM


Social media has tipped the balance of power from corporations to consumers. We saw this in action several times last year. Customer reaction defeated a $5 debit card fee at Bank of America and a plan to split Netflix into two different services. Most recently, Verizon Wireless reversed its plan to institute a $2 fee for consumers who aren’t enrolled in an automatic payment plan, when faced with a torrent of consumer ire. From Good Business, here are some tips to help companies avoid public relations fiascoes.

"Talk to Users First"
 “Why not post it on your Facebook page?” Ron Shevlin, a business analyst, suggested to The New York Times. While reaction might still be negative, you'll avoid the backlash of having to reverse a policy.

"Make a Coherent Argument"
Customers aren't likely to be reasonable about a new few if the company can't explain the cost behind it.

"Don't Use Fees as Marketing"
Sell customers on the benefit of a service rather than trying to bully them into accepting a new product.

"Don’t Go after Low-income Customers"
The Verizon fee would have mostly affected low income customers that don't regularly have enough money in their bank accounts to cover their charges automatically.  The Bank of America fee would have applied to customers who didn’t meet certain balance requirements. Social media has given these customers an unprecedented voice. Even unaffected customers aren't likely to look kindly on "chiseler" fees.

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Tags: Social Media, Social Media Trends, PR, Customer Satisfaction

The State of Social Media in 2011

Posted on Tue,Dec 27, 2011 @ 10:00 AM


Jeff Bullas has analyzed and summarized a report from comScore on social media. Here are his top 10 takeaways.

Social Media is the World’s Most Popular Online Activity
  • 82% of the world's online population get social networking sites
  • 19% of all time spent online is on social networking sites (up from 6% in 2007)
Social Networking Transcends and Reflects Regional Differences

Facebook’s Importance Cannot be Overstated
  • Third largest web property behind Google and Microsoft sites
  • Reaches 55% of the world's audience
  • Accounts for 3 of every 4 minutes spent on social networking
Micro Blogging is a Disruptive Force
  • Twitter has grown 59% the past year
  • Tumblr has grown 172% the past year
  • Sina Weibo has grown 181% the past year
Regional Global Networks are Going Global

Social Networking is for “Everyone” – Not Just the Young
  • 55 and older is the fastest growing segment in social networking usage
Communications is going Social
  • Social networking communications could become the most  important communication channel across all age groups over time
Social Media Advertising Needs to Be Taken Seriously
  • While only 15% of advertising spending is on social network sites, it makes up one in four of all display ad impressions.
The “Next” Disrupters Are Still Being Decided
  • Ones to watch include Google+, Tumblr, Sina Weibo, Badoo and Pinterest
Mobile Devices are Fuelling Social Addiction
  • 64% of smartphone users access social networking sites at least once a month
  • 22% of smartphone users access social networking sites at least once a day
  • 22% of smartphone users use location-based check-in services

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Tags: Social Media Marketing, Social Media, Social Media Trends

INFOGRAPHIC: Tech Trends of 2011

Posted on Mon,Dec 26, 2011 @ 10:00 AM


From G+, here's an infographic of the most important trends in technology over the past year, all of which have implications for marketers.



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Tags: Innovation, Marketing Strategy, Infographic, Social Media Trends

INFOGRAPHIC: Social Media DOs and DON'Ts

Posted on Fri,Dec 23, 2011 @ 10:00 AM


From Magic Logix, here's an infographic that assesses most major social media platforms based on their utility for customer communication, brand exposure, site traffic and SEO.



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Tags: Social Media Marketing, Twitter, Facebook, Google, Infographic, YouTube, SEO, Social Media Trends, LinkedIn

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