VIDEO: Creating a Social Media Policy

Posted on Tue,Jul 24, 2012 @ 10:00 AM


In the following video on Entrepreneur.com, Mikal Belicove outlines how to create a social media policy for your company.

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Tags: Social Media Marketing, Video, Social Media

VIDEO: Virality and the Canadian National "Canthem"

Posted on Tue,Jul 17, 2012 @ 10:00 AM


Molson filmed five musicians performing "O Canada" using nothing but instruments made from Molson Canadian bottles and cans. Word of mouth marketing expert Andy Sernovitz explains on his blog why this is the type of video that could and should go viral:
  • It's a company marketing video but it doesn't try to "sell".
  • It's fun (i.e. you don't have to be edgy).
  • It taps into something bigger than the brand.



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Tags: Video, Word of Mouth Marketing, Viral, Viral Marketing

VIDEO: Social Media Marketing vs. Search Engine Marketing

Posted on Tue,Jul 10, 2012 @ 10:00 AM


A few months ago, we posted an infographic created by MDG Advertising that compared the effectiveness and ROI of search marketing versus social media. Here's a video that summarizes that infographic.



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Tags: Social Media Marketing, SEO, Search Engine Marketing, Video

VIDEO: Social Media in the Marketing Mix

Posted on Tue,Jul 03, 2012 @ 10:00 AM


According to Mikal Belicove in this video on Entrepreneur.com, the traditional marketing mix of the four "Ps": product, price, place and promotion, have grown with the addition of a fifth "P", participation, as the result of social media.



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Tags: Social Media Marketing, Marketing Strategy, Video

VIDEO: Future of Advertising

Posted on Tue,Jun 26, 2012 @ 10:00 AM


What is the future of advertising? According to Story Worldwide, it's a lot like content marketing. In the video below, they explain their philosophy of "Brand Is Story". Creating narratives and publishing across all channels possible is how to share that story.



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Tags: Content Marketing, Video, Advertising, Branding, Brand Awareness

VIDEO: State of Social Media in 2012

Posted on Tue,Jun 19, 2012 @ 10:00 AM


Maria Petrescu of Intervistato.com interviews social media guru Brian Solis in this video. They talk about where social media is in 2012, and how it will continue to change society and business.

"It's not about the number of mentions or likes or tweets or comments you have, what matters is the number of mentions or like or tweets or comments you don't have, because that's where the future of business lies."



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Tags: Video, Social Media, Social Media Trends

VIDEO: The Effect of Ads on SEO

Posted on Tue,Jun 12, 2012 @ 10:00 AM


In this video from Entrepreneur.com, Search Engine Land editor Danny Sullivan talks about how too many ads at the top of a webpage can negatively affect your search rankings. The trick is to strike a balance between ads and your business’s content.



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Tags: SEO, Video, Advertising

VIDEO: Using Gamification to Engage with Customers

Posted on Tue,Jun 05, 2012 @ 10:00 AM


In this video from Entrepreneur.com, gamification expert Gabe Zichermann talks about how retail businesses can benefit from adding gaming elements to their marketing efforts.



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Tags: Video, FourSquare, Location-based Marketing, Local Business Marketing, Gamification, Retail Marketing

VIDEO: Facebook Statistics 2012

Posted on Tue,May 29, 2012 @ 10:00 AM


From Arts, Media and Design, here's a video of Facebook demographics that shows its marketing reach.



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Tags: Social Media Marketing, Facebook, Video

VIDEO: SEO Mistakes

Posted on Tue,May 22, 2012 @ 10:00 AM


From Entrepreneur.com, here's a video with Search Engine Land editor-in-chief Danny Sullivan, in which he explains some search engine optimization no-nos including spamming, link purchasing and other  things not to do.



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Tags: SEO, Search Engine Marketing, Video

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