Why Isn't My Content Marketing Strategy Working?

Posted on Thu,Mar 29, 2012 @ 10:00 AM

Creating great content is the best way to generate quality leads for a business. But producing great content isn't always easy. Sarah Golinger of Hubspot, guest blogging on {grow}, gives seven reasons your content strategy might not be as effective as it could be.

Targeting the Wrong Audience
Targeting is especially important in content marketing. For someone to check out your content, it needs to fulfill a desire or interest for them. The starting point for your content marketing should be determining what your desired audience is looking for.

Repetitive/Boring Content
Content needs to be both valuable and interesting. Look to industry news, updates and trends for fresh content ideas.

Not Enough Variety in Content Formats
Keep things fresh with different formats, like blog posts, ebooks, webinars, videos, infographics, and social media updates.

Too Promotional
While your goal is to get customers, your content needs to be focused on providing educational information. Being an industry thought leader builds trust. It's difficult to build trust if your content always contains a sales pitch.

Your Content Isn't Visible
Interesting, useful content won't help you if no one reads it. Tell people about your content through multiple channels like email, landing pages, Facebook, Twitter, Google+, LinkedIn, etc.

Not in the Right Channels
Use analytics to understand which content distribution channels are the most effective at driving traffic and leads. Concentrate on those channels that your target audience inhabits.

Not Including Calls-to-Action
While you don't want to be overly promotional, give readers a clear indication of how they can learn more about your business offerings.

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Tags: Inbound Marketing, Content Marketing, Lead Generation, Landing Page, Call to Action

Content Marketing with Infographics

Posted on Thu,Mar 15, 2012 @ 10:00 AM

There's no shortage of data and content in this age. Making sense of this information glut can be difficult. Infographics, through a mix of design, writing and analysis, offer a visually compelling way to convey complex data in a visual format.

“On their own, text and graphics are both useful yet imperfect methods for communication. Written language allows an almost infinite number of word combinations that allow deep analysis of concepts but relies heavily on the reader’s ability to process that information. Graphics may be easier for the reader to understand but are less effective in communication of abstract and complicated concepts. … combining text and graphics allows communicators to take advantage of each medium’s strengths and diminish each medium’s weaknesses.” - Barbara M. Miller and Brooke Barnett on infographics

Jeff Bullas reports on this blog that Google searches for keyword "Infographic" increased by over 800% from 2010 to 2012. He also gives nine reasons to include infographics as part of content marketing efforts.

  1. Compelling and Attractive
  2. Easily Scanned and Viewed
  3. Viral Capabilities
  4. Embeddable
  5. Worldwide Coverage
  6. Brand Awareness
  7. Increases Traffic
  8. SEO Benefits
  9. Shows Subject Matter Expertise

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Tags: Inbound Marketing, SEO, Content Marketing, Infographic

INFOGRAPHIC: Modes of Marketing

Posted on Wed,Mar 07, 2012 @ 10:00 AM

From SearchEnabler, here's an infographic that weighs the merits of online vs. offline marketing for start-ups and small businesses.

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Tags: Inbound Marketing, Entrepreneurship, Infographic, small business marketing, Startup, Outbound Marketing

The State of Inbound Marketing in 2012

Posted on Tue,Mar 06, 2012 @ 10:00 AM

Did you know that the cost per lead for inbound leads is 61% less than for outbound leads? That's one of the most salient points from Hubspot's report titled "The 2012 State of Inbound Marketing". The report also has an on-demand webinar to go with it, both for free.

Here's a slideshow of some of the more interesting graphs from the report.
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Tags: Inbound Marketing, HubSpot

INFOGRAPHIC: The Inbound Marketing Process

Posted on Wed,Feb 22, 2012 @ 10:00 AM

From Hubspot, here's an infographic about how to generate leads from a website.

The Inbound Marketing Process Infographic

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Tags: Inbound Marketing, Infographic, Lead Generation

SLIDESHOW: Digital Marketing Trends 2012

Posted on Thu,Feb 09, 2012 @ 10:00 AM

From Janette Toral at the Business Review: Highlights and Foresights event, here's a presentation about the digital landscape for marketers in 2012.
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Tags: Social Media Marketing, Inbound Marketing, Marketing Strategy, Social Media Trends, Mobile Marketing

Internet Marketing Statistics for 2012

Posted on Thu,Jan 26, 2012 @ 10:00 AM

Hubspot has published a list of 25 marketing statistics that emphasis the need for inbound marketing in 2012.

Here are ten of those stats:
  1. Internet users in the U.S. will expand to 239 million, representing 75.6% of the total population.
  2. Mobile Internet users will reach 113.9 million in 2012, up 17.1% from 97.3 million in 2011.
  3. Smartphone users will reach 106.7 million in 2012, up 18.4% from 2011.
  4. Mobile shoppers will reach 72.8 million in 2012.
  5. About 2/3 of web users will use social networks in 2012.
  6. More than 90% of social network users will be on Facebook in 2012.
  7. 53.5% of the population and 70.8% of Internet users will watch online video in 2012.
  8. Smartphone video viewers will reach 51.2 million in 2012.
  9. 88.1% of US Internet users ages 14+ will browse or research products online in 2012.
  10. 83.9% of Internet researchers will make at least one purchase via the web during 2012

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Tags: Inbound Marketing, Facebook, Marketing Strategy, Mobile Marketing, Smartphones


Posted on Wed,Jan 11, 2012 @ 10:00 AM

From Data Dial, here's an infographic guide to search engine optimization.

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Tags: Inbound Marketing, SEO, Infographic, Link Building

INFOGRAPHIC: Inbound Marketing Ecosystem

Posted on Mon,Jan 09, 2012 @ 10:00 AM

From Volinsky Consulting, here's an infographic about how content, social media, SEO and marketing automation can grow a business.

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Tags: Social Media Marketing, Inbound Marketing, SEO, Marketing Automation, Content Marketing

INFOGRAPHIC: The Anatomy of a Perfect Website

Posted on Fri,Dec 30, 2011 @ 10:00 AM

From R.O.I. Media, here's a blueprint for combining web design, navigation, social media, usability, SEO, content, and tracking & analytics to build a great website.

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Tags: Inbound Marketing, SEO, Website Development, Website Marketing, Content Marketing, Infographic

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