2011 B2B Marketing Advanced Practices Handbook

Posted on Wed,Mar 02, 2011 @ 09:00 AM

MarketingSherpa is offering a handbook that guides marketers through their FUEL methodology for B2B marketing. The 2011 B2B Marketing Advanced Practices Handbook walks you through establishing a detailed B2B Marketing strategy to increase your contribution to sales pipelines and revenues.

FUEL:
  • Find and attract leads
  • Uncover qualified leads
  • Establish automated marketing processes
  • Lift results
10 Questions Answered in the Handbook:
  1. How can I address the top challenges facing B2B marketers?
  2. Who are you targeting? Identifying buyer personas.
  3. What are the best tactics in content development?
  4. What are the steps to creating an effective webinar strategy?
  5. How can you generate leads with a social media strategy?
  6. Is bad data hurting your business? Database quality and maintenance.
  7. How do you define a qualified lead?
  8. What do you ask when selecting an automation platform?
  9. What are the best tactics for delivering marketing value?
  10. What are the best tactics for improving marketing and sales analysis?
Benefits of the Handbook:
  • Improving any part of the marketing/sales funnel
  • Marketing to a growing number of people in the buying process
  • Generating high quality leads, lead scoring, lead nurturing
  • Creating high quality marketing content and messaging
  • Inbound and Outbound marketing tactics
  • Establishing an automated marketing process
  • Marketing analysis and analytics
Order/Download the Handbook Here

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Tags: B2B Marketing, Lead Nurturing, Lead Management, Lead Conversion, Marketing Automation, Marketing Strategy, Lead Scoring

Creating Sales Opportunities With Lead Scoring

Posted on Thu,Feb 24, 2011 @ 11:00 AM

Lead scoring can take marketing from art to science. Yet only 26.9 percent of companies surveyed have implemented a formal lead scoring process. Download Part One of The Essential Marketing Automation Handbook for a step by step guide to Lead Scoring.

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Tags: Lead Conversion, Marketing Automation, Lead Scoring

Download a Free Copy of Sales 2.0 for Dummies

Posted on Thu,Feb 24, 2011 @ 09:00 AM

Sales 2.0 is about the shift that has taken place in Sales and Marketing as a result of the rapidly changing ways customer relationships are managed via the Web. This free book (you may download a .pdf or request a paper copy) is an introduction to the key concepts of Sales 2.0 and associated Web-base technologies.

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Tags: Social Media Marketing, Lead Nurturing, Lead Conversion, Marketing Strategy, Sales 2.0

5 Steps to Getting Started with Lead Nurturing

Posted on Thu,Sep 16, 2010 @ 01:10 PM

For those of us who are involved in the world of online marketing, it's easy to get infatuated with rankings and traffic.  But at the end of the day, we all must stay focused on the fact that we do those things in order to not only generate leads but eventually convert leads to customers. 

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Tags: Lead Nurturing, Lead Management, Lead Conversion

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