VIDEO: Creating a Social Media Policy

Posted on Tue,Jul 24, 2012 @ 10:00 AM

In the following video on, Mikal Belicove outlines how to create a social media policy for your company.

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Tags: Social Media Marketing, Video, Social Media

INFOGRAPHIC: Social Media vs. Traditional Media

Posted on Wed,Jul 04, 2012 @ 10:00 AM

From, here's an infographic that compares the pros and cons of social media and traditional media.

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Tags: Social Media Marketing, Social Media, Infographic, Traditional Media

INFOGRAPHIC: Social Media Marketing Industry Report

Posted on Mon,Jun 25, 2012 @ 10:00 AM

We recently posted an infographic based on data from Social Media Examiner's survey of more than 3800 marketers about social media marketing. Here's another infographic look at some of that data, from social media guru Patricia Redsicker.

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Tags: Social Media Marketing, Social Media

VIDEO: State of Social Media in 2012

Posted on Tue,Jun 19, 2012 @ 10:00 AM

Maria Petrescu of interviews social media guru Brian Solis in this video. They talk about where social media is in 2012, and how it will continue to change society and business.

"It's not about the number of mentions or likes or tweets or comments you have, what matters is the number of mentions or like or tweets or comments you don't have, because that's where the future of business lies."

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Tags: Video, Social Media, Social Media Trends

Integrating Social Media and Lead Nurturing

Posted on Thu,Jun 14, 2012 @ 10:00 AM

Lead nurturing is defined as consistent and targeted communication to move your leads further down the funnel. Since research also shows that social media and purchase decisions are closely linked, it follows that social media offers a natural opportunity for lead nurturing. From Hubspot, here are eight simple ways to combine your lead nurturing and social media marketing.

"Include social follow widgets in lead nurturing emails."
The more points of contact you can have with your leads, the better. Talking to your leads through both email and social  media gives you twice as many opportunities to expose them to content and pull them further down the sales funnel.

"Use social share modules in your emails."
Give your leads the opportunity to share your content with just one click. This can help build your company's social reach while also building a more personal relationship with your leads. Research has also shown that emails with social sharing buttons have a 115% higher click-through rate than emails that don't.

"Add social calls-to-action to thank-you pages."
A landing page should give viewers as many opportunities as possible to further connect with your company.

"Add social widgets in thank-you emails."
The first email a lead receives from you, often a thank you or confirmation email after they've taken advantage of a free offer, is an important point of contact and should include all your social widgets. A lead that follows you on social media is more likely to see other nurturing content that will move them further down the sales funnel.

"Initiate a lead nurturing workflow when a lead mentions your company on Twitter."
Integrated marketing automation can alert you when you're contacted by a lead via social media. This approach ensures leads don't fall through the cracks and utilizes multiple touchpoints.

"Utilize your employee's social media accounts."
Transparency on social media is expected. Prospects want to connect to actual people online. Encourage your employees to be active on social media and share your lead nurturing content to amplify your reach. Give your company a face by making it easy for leads to connect with sales people, and even management, via social media.

"Always respond to social inquiries."
Leads will often turn to social channels for feedback or questions. Unanswered inquiries will result in not only the lead probably not returning to your social channels, but also damage your company's online reputation. Closely monitor your Facebook account, Twitter mentions, LinkedIn comments, etc. to ensure that your leads are getting the attention they deserve.

"Monitor for branded terms that may indicate sales readiness."
Leads use social media to perform their research. Find sales-ready leads by social monitoring for branded terms in your industry.

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Tags: Social Media Marketing, Lead Nurturing, Lead Conversion, Marketing Automation, Social Media, Monitoring Tools, Sales Funnel

INFOGRAPHIC: Scoring Big with Social Media

Posted on Wed,Jun 13, 2012 @ 10:00 AM

B2B marketing professionals are achieving tremendous results with social media marketing, in many cases, better than B2C marketers. Social Media Examiner conducted a survey of more than 3800 marketers to determine where they focus their social media activities, how much time they invest and what the rewards are. From Marketo, here's an infographic that shows the key findings.

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Tags: Social Media Marketing, B2B Marketing, Social Media

INFOGRAPHIC: Social Media Tips on Commenting

Posted on Wed,May 23, 2012 @ 10:00 AM

The need for business employees to understand how to use social media is increasing. From Dell, here's an infographic for small to medium-size businesses to help their employees assess how to comment and respond effectively on behalf of their company to blog posts, tweets, Facebook posts and other social media.

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Tags: Social Media, Infographic, Customer Service, Commenters

INFOGRAPHIC: Online Marketing in 2012

Posted on Fri,May 11, 2012 @ 10:00 AM

The ecommerce market changes almost constantly changes, so the focus of marketing needs to shift in response. From Prestige Marketing, here's an infographic about how to target your online marketing right now.

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Tags: SEO, Marketing Strategy, Social Media, Mobile Marketing, Infographic, Analytics

Top Trends in Social Media

Posted on Thu,May 10, 2012 @ 10:00 AM

Social media has gone from a fad to a significant element of how businesses market, communicate and publish in less than three years. From Jeff Bulla's keynote presentation at the BE-Wizard web conference, here is his top 10 trends in social media presentation.

10 Trends in Social Media
  1. Social Mobile
  2. Socialization of Search
  3. Location Based Marketing with Social
  4. Social Commerce
  5. Social Gaming
  6. Online Global Magazines and Super Blogs
  7. Global Micro Niche Business
  8. Social Apps
  9. Visual Social Web
  10. Convergence of Social and Traditional Media
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Tags: Social Media Marketing, Social Media, Social Media Trends, Social Gaming, Mobile Marketing, Location-based Marketing, Social Commerce

INFOGRAPHIC: Social Analytics

Posted on Fri,May 04, 2012 @ 10:00 AM

Social analytics is defined as a business discipline that aggregates and analyzes online conversations and social activity generated by brands across social channels. From Social Media Today, here's an infographic about how social analytics can yield intelligence that can then be applied to improve brand awareness, marketing and sales effectiveness, and customer satisfaction.

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Tags: Social Media Marketing, Marketing Strategy, Metrics, Social Media, Infographic, Marketing Analytics, Analytics

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