INFOGRAPHIC: Using Twitter for Customer Service

By TJ Shroat on Mon,Sep 10, 2012 @ 10:00 AM

As many as 48% of Tweets sent to companies are customer service questions. But only 13% of complaints sent to the top 100 retail brands in the US even received a response. Clearly, many companies are failing to take advantage of Twitter to build a positive brand. From Zendesk, here's an infographic that shows why companies should integrate Twitter into their customer support efforts.

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Topics: Customer Service Twitter Social Media Infographic
1 min read

Content Marketing Mistakes

By TJ Shroat on Tue,Sep 04, 2012 @ 10:00 AM

Content blogging has become a booming market, and yet, many small businesses struggle to fully take advantage of their expensive content. From, here are six content marketing mistakes to avoid in order to get the most out of your content.

Mistake 1 - Not Having a Plan
Most firms have little more than a short term plan that includes their next few blog posts or webpage additions. To go beyond your next few weeks of content, look at the big picture, determine how your content is adding value, make sure your content leads customers to and through the sales funnel, and track responses to your content for continuous improvement.

Mistake 2 - Wrong Purpose
"The goal of content writing is to spread valid professional advice about a topic that relates to your business." Avoid thinking that content is somehow about the writer, a random topic or a selling point. Know your audience, and write topics they want to read. The goal is to create value, not get a quick sell.

Mistake 3 - Lack of Professionalism
It should go without saying that content needs to be grammatically correct, clear and valid. Content should also be interesting, engaging and meaningful.

Mistake 4 - Incorrect Usage of Social Media
Not using social media at all leaves a lot of potential marketing benefits on the table. Overuse social media, and it can become your sole content marketing effort. Be consistent with your social media use, across all networks. Make it easy for readers to share your content by using social media buttons on your site.

Mistake 5 - Improper SEO
Improving your search engine rankings is one of the main reasons to do content marketing. But you need to be aware of the latest SEO techniques. Consider hiring an SEO expert to help draft a content policy that incorporates SEO best-practices.

Mistake 6 - Untapped Resources
Find ways to incorporate your business’s specific strengths and expertise into your content to make it unique. Employees can be tapped for ideas or to do the actual writing. Content should set your company apart.

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Topics: Inbound Marketing Content Marketing Social Media SEO
2 min read

LinkedIn Features You Should Be Using, but Most Likely Aren’t

By TJ Shroat on Mon,Aug 20, 2012 @ 09:12 AM

Like most things in life, you have to put some effort in to get anything out.  This holds true for LinkedIn and the features that it provides its users.  From basic to more advanced, the site offers features that everyone in business should take advantage of to make the greatest impact on their success.

Topics: Marketing Strategy Social Media Marketing Social Media Lead Generation Lead Management LinkedIn
1 min read

INFOGRAPHIC: Social Media Maintenance

By TJ Shroat on Fri,Aug 17, 2012 @ 10:00 AM

From Social Caffeine, here's an infographic on how to more easily maintain your social media presence on a daily basis.

  • Thoroughly fill out your social media profiles
  • Search for like-minded people for connections
  • Converse and build relationships

  • Create good content
  • Share your content via your social networks
  • Curate content from respected sources

  • Choose post frequency
  • Share more than you promote
  • Periodically post calls to action

social media maintenance infographic resized 600

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Topics: Marketing Automation Social Media Marketing Social Media Infographic
2 min read

Why Implementing a Good Content Strategy is Good for Business

By TJ Shroat on Mon,Aug 13, 2012 @ 08:25 AM

Think of a content strategy like a map to your destination or goal.  Without it you end up on a back country road in the middle of nowhere, where no one can hear you!  Well, that is the last thing you want to happen when it comes to your business.

Topics: Marketing Strategy Social Media Marketing Content Marketing Social Media B2B Lead Generation B2B Marketing Editorial Calendar
1 min read

5 Steps To Get Daily Blog Visitors

By TJ Shroat on Sat,Aug 11, 2012 @ 09:21 PM

With well over 1 million blogs currently on the internet and growing daily, how can you make sure yours doesn’t fall behind?  What steps should you be taking to make sure your blog is getting daily visitors?  Some blog basics along with a little schmoozing could make all the difference.  

Topics: Social Media Marketing Social Media Blogs Guest Blogging
1 min read

Social Media Automation Mistakes

By TJ Shroat on Thu,Aug 09, 2012 @ 10:00 AM

Using social media automation can be tricky (it's supposed to be social after all). But your need for efficiency may make it necessary. From the Hubspot Blog, here are 11 social media automation mistakes marketers need to avoid.

Automation can make your social media marketing more efficient and effective, if you do it right. With some pre-planning, there's no reason to be afraid of social media automation.

Too Much Automation
Overuse of social media automation is probably the most common complaint against it. Find the rate balance of updates for each of the networks in which you participate. Hubspot recommends starting with 8 tweets a day, 4 Facebook updates, 3 LinkedIn updates, and 4 Google+ updates.

Failing to Leave Room for Last Minute Updates
Unexpected things will come up that you will want to share. Make sure your scheduled updates aren't so frequent that you can't insert timely updates.

Setting and Forgetting It
Remember that you are automating only your updates. You still have to monitor the discussion around your content and answer any questions/response.

Outsourcing without Setting Expectations
If you outsource your social media, make sure the agency understands your expectations for targeting, frequency and monitoring.

Robotic Updates
Spend some time crafting your updates to infuse some personality into them.

Stale Content
Great content that interests your audience will make the fact that you scheduled it in advance irrelevant.

Bad Timing
Schedule your updates at times that make sense for your audience. And obviously, schedule time sensitive offers accordingly.

One-Size-Fits-All Scheduling
Each social network has its own guidelines, tone and audience. Schedule according to the nuances of your networks.

Not Measuring Results
To pick the best content and update frequency, you'll need to use marketing analytics to see that performs best.

Not Adding Share Links
Make it easy for your audience to share your content and expand your reach.

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Topics: Marketing Automation Social Media Marketing Social Media Marketing Analytics
1 min read

SLIDESHOW: Social Media in 2011

By TJ Shroat on Fri,Aug 03, 2012 @ 10:00 AM

Digital Buzz Blog posted a huge slideshow from InSites Consulting of statistics, observations and facts on the uptake, experience and use of social media from around the world in 2011. There's a wealth of relevant marketing knowledge in the presentation.

Topics: Social Media Marketing Social Media Social Media Trends
1 min read

INFOGRAPHIC: Global Social Media Check-Up 2012

By TJ Shroat on Mon,Jul 30, 2012 @ 10:00 AM

Burson-Marsteller does an annual study of how companies are adapting to the rapid growth of social media. Here's an infographic of their 2012 findings.

Top Findings:
  1. People are talking about the Fortune Global 100, a lot.
  2. Video content creation is on the rise.
  3. Engagement is second nature to companies.
  4. Multiple accounts on social media platforms allow companies to target audiences by geography, topic or service.
  5. Companies are adapting rapidly to new platforms.

5 Insights into Global Social Media in 2012 resized 600

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Topics: Social Media Marketing Social Media Infographic Social Media Trends

INFOGRAPHIC: Social Media Customer Service

By TJ Shroat on Wed,Jul 25, 2012 @ 10:00 AM

Studies show that about 84% of company social media use is geared toward providing customer service. Firms that engage customers via social media realize a measurable boost in customer loyalty. From Bluewolf, here's an infographic on the growing importance of social customer service.

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Topics: Customer Service Social Media Infographic


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