SLIDESHOW: Anatomy of a Facebook Ad Campaign

Posted on Mon,Dec 12, 2011 @ 10:00 AM


From AES Connect, here's an infographic that shows the best practices of a Facebook ad campaign.



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Tags: Social Media Marketing, Social Media, Facebook, Infographic

INFOGRAPHIC: Examples of Social Media Done Well

Posted on Fri,Dec 09, 2011 @ 10:00 AM


From Voltier Digital, here's an infographic that shows how some companies are using social media in unexpected ways to engage with customers.



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Tags: Social Media Marketing, Social Media, Infographic, Social Media Trends

INFOGRAPHIC: Black Friday Optimization

Posted on Thu,Nov 24, 2011 @ 10:00 AM


From Marketing Zeus, here's an infographic with statistics about and marketing tips for the weekend after Thanksgiving.



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Tags: Marketing Strategy, Social Media, Infographic, Mobile Marketing

Trends in Social Media

Posted on Tue,Nov 22, 2011 @ 10:00 AM


Social media guru Jeff Bullas predicts some trends in the field on his blog.

"Social Mobile"
Smart phones with high speed Internet have altered society. Facebook and Twitter apps let people interact with their social networks from anywhere.

"Socialization of Search"
Increasingly, Google and Bing take social networks into account (social signals) when tweaking their search algorithms.

"Geo-Targeting of Social Media Marketing"
Smart phones also allow for local "check-in" applications like FourSquare and Google Places. Location-based marketing is now possible.

"Social Commerce"
You can now shop on social networks like Facebook without leaving the site.

"Social Gaming"
Easy to use games integrated into social networks have started to generate significant revenue from casual players.

"Global Magazine Super Blogs"
Traditional print media, and their online presences, receive far less traffic than global blogs like the Huffington Post. Blogs on a variety of topics attract millions of readers each month.

"Global Micro Niche Business"
Geography, technology and distance no longer restrict niche industries, which can now become multi-million dollar businesses. Even more so than the Internet, social networks enable this success.

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Tags: Social Gaming, FourSquare, Social Media Marketing, Twitter, Social Media, Facebook, Google, Social Media Trends

INFOGRAPHIC: Social Media Pushes B of A to Drop Fee

Posted on Mon,Nov 07, 2011 @ 11:30 AM


Bank of America announced on September 29 that they would begin charging a $5 monthly fee for debit card holders. Thirty four days later, B of A cancelled plans for that fee. What happened? An outpouring on social media taken up by the Occupy Wall Street movement. From Social Context and the CMO Site, here's an infographic that looks at how that social media movement coalesced.



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Tags: Social Media Marketing, Social Media, Social Media Trends

The State of Social Media and Blogging

Posted on Tue,Oct 11, 2011 @ 10:00 AM


Jeff Bullas has posted ten marketing insights from a recent study by Nielsen on social media and blogging.
  • Facebook is overwhelmingly the leader in user engagement, as measured by amount of time spent online. Users of the next closest competitor (Yahoo) spend less than a third as much time there as they do on Facebook.
  • Americans spend most of their Internet time (22.5%) on social networks and blogs.
  • The majority of visitors to social networks and blogs are female and are aged 18-34.
  • Women are in the majority of visitors to eight of the top 10 social networks. The notable exception is LinkedIn, largely due to the greater number of men in management roles.
  • Facebook has the most unique visitors per month, by a large margin.
  • Facebook (140.336 million)
  • Blogger (50.055 million)
  • Twitter (23.617 million)
  • WordPress (22.417 million)
  • MySpace (19.25 million)
  • LinkedIn (17.786 million)
  • Tumblr (11.87 million)
  • Six Apart Typepad (8.578 million)
  • Yahoo Pulse (8.397 million)
  • Wikia (7.601 million)
  • Social media use on smartphones is growing and now the second most used feature after downloading and playing music.
  • After games and weather applications, social networking apps are the third most use app category.
  • The fastest growing segment of social media use on mobile devices is among the over-55 age group (109% growth). Compare that to the growth in the 35-54 age group (68% growth) and the 18-34 group (61% growth).
  • Social media users are more likely to be spenders and influencers.
  • Tumblr has tripled in audience in the last 12 months and is now the 8th largest social network.

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Tags: Social Media, Facebook, Blogs, Social Media Trends

INFOGRAPHIC: Social Media ROI

Posted on Mon,Oct 10, 2011 @ 10:00 AM


From MutualMind, here's another infographic about ways to look at the return on investment for social media campaigns.



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See Also:
Measuring the ROI of a Social Strategy

Measuring the ROI of Social Media
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Tags: ROI, Metrics, Social Media Marketing, Social Media, Infographic

INFOGRAPHIC: Social Media Growth

Posted on Fri,Oct 07, 2011 @ 10:00 AM


From Search Engine Journal, here's an infographic that shows the steep growth curves of several social networking/media sites.



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Tags: Social Media, Infographic, Social Media Trends

VIDEO: Facebook Statistics

Posted on Thu,Sep 22, 2011 @ 10:00 AM


Here are three video infographics that explorer the prevalence of Facebook.

From Time, "One Minute on Facebook"


"Facebook: Facts and Figures"


"Facebook by the Numbers"


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Tags: Social Media Marketing, Social Media, Facebook, Video, Social Media Trends

INFOGRAPHIC: Networking with LinkedIn

Posted on Mon,Sep 19, 2011 @ 10:00 AM


From Lab 42, here's an infographic about LinkedIn, the preferred social network for business connections.



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Tags: Social Media, Infographic, Social Media Trends, LinkedIn

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