Statistics That Indicate the Future of Marketing

Posted on Tue,Aug 28, 2012 @ 10:00 AM

Marketing is undergoing a powerful transformation, largely driven by the popularity of social media and smartphones. From the Hubspot Blog, here are some of the 33 statistics they list that indicate what marketers want to do their jobs, and where the marketing industry is headed.

Social Media and Social Lead Nurturing Stats
  • Failure to respond via social channels can lead to up to a 15% increase in churn rate
  • 75% of B2B companies do not measure or quantify social media engagement
  • 84% of B2B marketers use some form of social media

Personalization, Relevancy and Dynamic Content Stats
  • Personalized emails improve click-through rates by 14%, and conversion rates by 10%
  • 80% of mobile internet users prefer locally relevant ads
  • 62% of adults under 34 are willing to share their location to get more relevant content

Email Marketing and Automation Stats
  • 59% of B2B marketers say email is the most effective channel for generating revenue
  • 61% of marketing companies plan to increase their email marketing efforts in the next year
  • A 50% increase in the adoption of marketing automation technology is expected by 2015

Marketing Analytics and Integration Stats
  • 8% of marketing budgets are spent on analytics, and expected to increase by 60% in the next three years

Mobile Marketing and App Stats
  • Mobile commerce will account for 24.4% of overall e-commerce revenues by the end of 2017
  • 45% of US businesses are conducting some form of mobile marketing
  • 47% of marketing companies plan to increase mobile application efforts in the next year

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Tags: Social Media Marketing, Marketing Strategy, Mobile Marketing, Marketing Trends

INFOGRAPHIC: How Marketers Use Social Media

Posted on Mon,Aug 27, 2012 @ 10:00 AM

SEOmoz conducts an annual industry survey (6491 respondents) on the state of search engine optimization, internet marketing, and the marketing profession. Hubspot has created an infographic snapshot from that data.

A Closer Look at How Marketers Are Using Social Media

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Tags: Inbound Marketing, HubSpot, SEO, Marketing Strategy, Content Marketing, Infographic

LinkedIn Features You Should Be Using, but Most Likely Aren’t

Posted on Mon,Aug 20, 2012 @ 09:12 AM

Like most things in life, you have to put some effort in to get anything out.  This holds true for LinkedIn and the features that it provides its users.  From basic to more advanced, the site offers features that everyone in business should take advantage of to make the greatest impact on their success.

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Tags: Social Media Marketing, Lead Management, LinkedIn, Marketing Strategy, Social Media, Lead Generation

Social Media Marketing Mistakes

Posted on Thu,Aug 16, 2012 @ 10:00 AM

From, here are fifteen mistakes commonly made by marketers inexperienced in managing social business and content marketing presences.

Confusing Your Content with Product Talk
Content can relate to your company and its products/services, but the main focus should be to educate and entertain. Few audiences will find a product description to be engaging.

Confusing Your Contacts with Business Connections
Real connections are people who have an investment in your content and are much more likely to interact with you and spread the word. Those connections are much more valuable than uninterested "friends", "contacts" or "fans".

Thinking that Having a Blog Means You Are Being Heard
Participation in social media doesn't automatically equate to having an audience. Your blog content likely won't get a lot of initial interest. Beyond publishing your own blog, comment on other blogs, write guest posts, build a following and spread content through as many relevant networks as possible.

Shouting for Attention
Don't repeat the same status update multiple times, or write in all CAPITAL LETTERS. Instead, keep producing good content. It will eventually get noticed.

Confusing Your Contacts with Newsletter Subscribers
Don't add someone to an email list unless they specifically register for it, or you've asked their explicit permission to be added.

The best way to build a social media following is by being visible with consistent, good content. Offers that promise fans or followers for cash are a waste of money and time.

Confusing Connections with Conversations
As a rule, only 1% of participants will create content or start discussions, 9% will response and 90% will do neither.

Confusing Infographic Production with a Social Media Strategy
Infographics are a great way to share relevant information in an organized way, but it's only one type of content. You need to have multiple content outlets.

Animal Images
While pictures of animals are the most frequently shared items on many social networks, they won't get you taken seriously as a business.

Confusing Numbers with Real Statistics
Base you insights on real data. Don't choose numbers just to prove a point.

Confusing Statistics with Facts
When sharing data, understand how it was derived and what it actually means.

Confusing Followers with an Audience
Not everyone who follows you actually listens to you. Focus on direct contact and pay attention to your followers' updates.

Confusing Following with Marketing
"Marketing is the careful interaction of different channels, well placed content, connecting and communicating (with the right people) and eventually building relationships to potential customers."

Thinking that Social Media Engagement Means You Have the Attention of the Masses
A big network doesn't automatically translate to a large audience. You must actively connect with others before you can expect other people to listen.

Confusing Communication with Talking
Marketing is no longer a one-way street. The days of putting out a marketing message and then waiting on the numbers is over. With social media, you must share information and listen to your audience.

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Tags: Social Media Marketing, Inbound Marketing, Marketing Strategy, Content Marketing

INFOGRAPHIC: B2B Email Marketing

Posted on Mon,Aug 13, 2012 @ 10:00 AM

As the role of inbound marketing increases, email has become a lead nurturing tool, rather than a primary source of lead generation. From Pardot, here's an infographic about the changing role of email in marketing strategy.

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Tags: Inbound Marketing, Marketing Strategy, Email Marketing, Infographic

Why Implementing a Good Content Strategy is Good for Business

Posted on Mon,Aug 13, 2012 @ 08:25 AM

Think of a content strategy like a map to your destination or goal.  Without it you end up on a back country road in the middle of nowhere, where no one can hear you!  Well, that is the last thing you want to happen when it comes to your business.

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Tags: B2B Lead Generation, Social Media Marketing, B2B Marketing, Marketing Strategy, Content Marketing, Editorial Calendar, Social Media

INFOGRAPHIC: Anatomy of a Successful Social Marketing Campaign

Posted on Mon,Aug 06, 2012 @ 10:00 AM

From Marketo, here's an infographic examining all the elements of a successful business-to-business social marketing campaign.

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Tags: B2B Internet Marketing, Social Media Marketing, B2B Marketing, Marketing Strategy, Infographic

Apps for Online Marketers

Posted on Thu,Jul 26, 2012 @ 10:00 AM

Improving SEO requires constant vigilance. Julia Peterson, writing on, reports on several smartphone applications that allow you to monitor multiple variables at once, from any location.

Raven Tools

Raven has a comprehensive toolkit covering many SEO indicators, including social mentions and a clearer connection between marketing expenses and revenue impact. The app is free, though you will need a Raven subscription to get the full use of the tool.


Allows you to skim rankings like Blog Worth, Google, Technorati Authority, Alexa, MSN/Yahoo! Indexed pages, and Google Indexed pages. You can also examine indicators over time and monitor competitors.


Ego is a good way to streamline analysis from multiple analytical tools. While the analysis isn't deep, it does give a birds-eye view of Twitter followers, feed subscriptions, and pageviews across multiple platforms.

Google Analytics

This app provides a broad, detailed picture of your sites. It covers things like average time spent on your site, page views per visitor, percentage of repeat visitors, where visitors come from, and who referred them. This is perhaps the best standalone tool available and one of the few options for Android users.

Link Juice

The app is good for locating and diagnosing performing pages, thus allowing you to focus your efforts on successful practices.

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Tags: SEO, Marketing Strategy, Marketing Analytics, Mobile App

INFOGRAPHIC: Integrated Marketing

Posted on Fri,Jul 20, 2012 @ 10:00 AM

Marketers can feel paralyzed by the seemingly infinite number of marketing channels available for them to try to reach customers. They should put their customers in control by allowing them to choose how and when they wish to receive relevant information and/or make purchases. From Neolane, here's an infographic of integrated marketing statistics which shows how customers are interacting with brands through these channels.

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Tags: Social Media Marketing, Inbound Marketing, Marketing Strategy, Infographic

VIDEO: Social Media in the Marketing Mix

Posted on Tue,Jul 03, 2012 @ 10:00 AM

According to Mikal Belicove in this video on, the traditional marketing mix of the four "Ps": product, price, place and promotion, have grown with the addition of a fifth "P", participation, as the result of social media.

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Tags: Social Media Marketing, Marketing Strategy, Video

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