INFOGRAPHIC: Email Marketing vs. Social Media Marketing

Posted on Mon,Jul 02, 2012 @ 10:00 AM


From HostPapa, here's an infographic that shows the advantages of both email marketing and social media marketing.



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Tags: Social Media Marketing, Marketing Strategy, Email Marketing, Infographic

Content Marketing Checklist

Posted on Thu,Jun 28, 2012 @ 10:00 AM


Sonia Simone on CopyBlogger defines content marketing as communicating with potential customers in a way that A) an audience actually enjoys paying attention to, and B) demonstrates to that audience that you would be a good person to do business with. But defining content marketing is easier than executing a content marketing campaign. CopyBlogger has a 10-step checklist for a successful content marketing program.

"Don't Build on Rented Land"
Where will your content live and how will the audience get to it? Keep in mind that Facebook, Twitter and Google+ are not platforms/domains you control. Don't build your business there. Ideally, publish to a domain you own. For most, a self-hosted WordPress is a good solution.

"Craft Your Cornerstone"
Your cornerstone is what interests and engages your audience. You may start with your own interests. What do you want every reader of your site to know about?

"Make Your Content Worth Reading"
Readers decide whether your content is worthwhile. Worthwhile content includes:
  • a headline that pulls in the audience
  • focuses on problems the reader cares about
  • engaging, attention holding formatting
  • at least some entertainment

"Give Your Content a Secure Environment"
Make sure your web site is secure. This can be accomplished with a web hosting company with a strong security track record, or with a monitoring service.

"Don’t Give Your Great Content an Ugly Apartment"
Having great content won't matter if your site has an amateurish or cluttered design. Strive for a  beautiful, professional-looking design.

"Create Content that Attracts a Wider Audience"
Have a strong, well-defined point of view. Headline writing is also important.

"Build an Email List Sooner Rather than Later"
Email is that best way to deepen the relationship created with your content. Email more fully engages the reader's attention. Use it when you want readers to take a specific action.

"Create Content on a Larger Scale"
Widen your audience through guest posting, interviews, webinars, and Q&As.

"Don’t Go Too Long without Making an Offer"
The audience should know exactly what your business is. Explain your product or service with a well-crafted landing page. Keep the "selling" portion of your site separate from the primary content.

"Go to Social Media...Once You've Got Something to Talk About"
Don't skip the other steps. Give your social media audience something worthwhile to talk about.

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Tags: Social Media Marketing, Marketing Strategy, Content Marketing, Branding

Promoting Brand Awareness for a Small Business

Posted on Thu,Jun 21, 2012 @ 10:00 AM


Building a brand is about defining for the public who your company is and what sets you apart from your competition. With the rise of digital media, there are more ways than ever to promote your brand. The Savvy B2B Marketing blog has provided 25 economic ideas for brand building. Here are some highlights.
  1. Be Authentic
  2. Be Unique - What sets you apart?
  3. Be Consistent
  4. Choose a Memorable Name - Interesting but simple.
  5. Invest in a Quality Logo Design
  6. Attend Community Events
  7. Know How to Introduce Yourself - Prepare a short elevator pitch.
  8. Comment on Other Blogs - Leaving thoughtful responses can get you noticed.
  9. Promote Others
  10. Guest Post
  11. Create a Strong Website
  12. Use SEO
  13. Create a Branded Facebook Page
  14. Create a Branded Twitter Page
  15. Work Social Networks
  16. Create Unified Marketing Materials - Deliver the same message across all media.
  17. Use Key Colors Consistently - Choose two or three colors and use them consistently.
  18. Use Key Fonts Consistently
  19. Avoid Hard Selling - Don't over-promote.
  20. Send Out Press Releases
  21. Get Interviewed
  22. Showcase Your Work
  23. Answer Questions - Contribute to Q & A sections online.
  24. Be a Speaker
  25. Track Your Online Presence - Set up Google Alerts to track your brand.

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Tags: Social Media Marketing, Marketing Strategy, small business marketing, Branding, Brand Awareness

INFOGRAPHIC: The Content Marketing Matrix

Posted on Fri,Jun 15, 2012 @ 10:00 AM


First 10 and Smart Insights have created a matrix for every content marketing goal. One axis measures purchase intent, from "Awareness" to "Purchase". The other axis measures decision style, from "Emotional" to "Rational". This yields the quadrants Entertain, Inspire, Educate and Convince. Different content types have then been plotted to help you choose the best content for your goals and customers.



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Tags: Inbound Marketing, Marketing Strategy, Content Marketing, Infographic

INFOGRAPHIC: Conversion Opportunities for Digital Marketers

Posted on Mon,Jun 11, 2012 @ 10:00 AM


Adobe recently released the results of their 2012 Digital Marketing Optimization Survey. Here's an infographic, based on some of the results, that shows the top five areas that digital marketers should focus on to immediately improve conversion and return on their marketing investments.



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Tags: Marketing Strategy, Digital Marketing, Conversions

INFOGRAPHIC: Effective B2B Marketing Dashboards

Posted on Fri,Jun 08, 2012 @ 10:00 AM


A marketing dashboard is a software interface for visualizing and understanding a marketing campaign. The data summarized on a dashboard can guide decision making and track progress. From Marketo, here's an infographic on how to optimize your social media dashboard.



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Tags: Marketing Automation, Marketing Strategy, Metrics, Monitoring Tools, Marketing Analytics, Dashboard

Explaining Content Marketing

Posted on Thu,Jun 07, 2012 @ 10:00 AM


Content marketing has emerged as one of the most vital components of any marketing plan. But how do you communicate the value of content marketing with executives, who may not be up with the times? The Content Marketing Institute asked content experts to share their tips for making a case for content marketing to the C-suite. Here are some of those tips.

Ardath Albee (@ardath421)
Executives care about increasing revenue and decreasing costs. Build the business case from existing research and case studies.
Show examples of content marketing done by competitors.

C.C. Chapman (@cc_chapman)
There's no other option. All customers are online, searching for company’s product or service. Find them immediately or lose them.

Will Davis (@willdavis)
Ask them to imagine that they could keynote the best event in their industry with all of their best clients and prospects in the audience, with the opportunity to deliver their best message. A content marketing program, when properly executed, gives you this opportunity every day of the year.

Tom Gierasimczuk (@gierasimczuk)
Content marketing lets you find the stories about your brand that are interesting, and share them with customers in a way they care about and recall at the point of purchase decision.

Carla Johnson (@CarlaJohnson)
Content marketing is the path for companies to shift away from the price-sensitive selling and become trusted advisors and strategic partners.

Michael Weiss (@mikepweiss)
Content marketing creates compelling, educational, and inspiring content that engages the consumer to create a relationship.

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Tags: Marketing Strategy, Content Marketing

INFOGRAPHIC: Smartphone Email Marketing

Posted on Wed,Jun 06, 2012 @ 10:00 AM


From Delivra and The Marketing Technology Blog, here's an infographic of mobile email statistics.

Most significant stat for marketers:
  • 56% of U.S. consumers who have made at least one purchase using their smartphone have done so in response to a marketing message delivered via mobile email


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Tags: Marketing Strategy, Email Marketing, Mobile Marketing, Smartphones, Infographic

INFOGRAPHIC: The Power and Growth of Mobile Marketing

Posted on Mon,Jun 04, 2012 @ 10:00 AM


From HighTable, here's another infographic about mobile phone marketing. This one focuses on how advertisers are trying to utilize the huge potential of mobile marketing and whether consumers have started to pay attention yet.



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Tags: Inbound Marketing, Marketing Strategy, Mobile Marketing, Smartphones, Advertising

Executing an Outstanding Inbound Marketing Campaign

Posted on Thu,May 31, 2012 @ 10:00 AM


Hubspot defines an inbound marketing campaign as simply a concentrated effort to attract leads and customers who are interested in a particular topic, or have a specific need. Executing an inbound marketing campaign is more complicated. To help with execution of a successful inbound marketing campaign, here's a 5-step process.

Determine Your Offer Mix
Create pieces of valuable content that you anticipate will drive conversions. Start with 4-5 offers of varying formats initially.
  • Whitepapers
  • Guides
  • Webinars
  • Free Assessments
  • New Tool Previews
Measure:
  • Downloads
  • Registrations
  • New Leads
  • Customers Generated

Set a Timeline and Goals
Offers should last long enough to maximize impact without diluting the theme from running them so long. Campaigns typically run anywhere from 30 to 90 days. Use benchmarks from similar marketing offers. Add complementary goals to the regular metrics. Measure throughout your campaign timeframe.

Drive Traffic
Support your campaign via your communication channels.
  • Blog
  • Social Media
  • Email
  • PPC Ads
Measure click-throughs to your offers, conversions, content sharing.

Nurture Your Leads
The cardinal rule of inbound marketing is to provide value, not high-pressured sales pitches. Incrementally give your leads more and more information, and to nurture them through the sales funnel. Introduce the leads to your product or service as they more engaged in the content. Monitor the click-through rates of your lead nurturing campaigns.

Close Your Campaign & Report On It
As the campaign finishes, report on the following.
  • Views
  • New Leads
  • Total Submissions
  • New Customers

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Tags: Inbound Marketing, Marketing Strategy, Metrics

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