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First Inbound Marketing...Now Inbound Selling?

 

Things are changing so rapidly in the marketing space that you may not have even heard the term "inbound marketing" yet.  Unless you are a HubSpot lead or customer, in which case you are plenty familiar.

Webinar: How to Increase Content Marketing Production by 300%

 

Below is a video case study of content marketing in action.  MarketingSherpa interviews marketing director Eric Webb from McGladrey and they discuss their content strategy and results.

INFOGRAPHIC: Social Media Marketing in 2013

 
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From Wishpond, here's an infographic that shows how people and marketers are using social media today and how correlated financial success is to a business’ social media activity.

INFOGRAPHIC: Anatomy of Content Marketing

 
The anatomy of content marketing - the heart of online success

Quality content in the form of blogs, social media posts, search-optimised articles and so on is a driving factor in attracting new customers and building brand loyalty. From ContentPlus, here's an infographic about how successful content marketing can help businesses grow online.

SLIDESHOW: Awesome Marketing Quotes

 

Hubspot has a presentation in which they've compliled 101 of their favorite quotes about the inbound marketing industry.

INFOGRAPHIC: Small Business ROI in Social Media

 
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A recent study revealed that social media involvement is increasing among small businesses. From Manta and MarketingProfs, here's an infographic that shows how small businesses can find a return on investment (ROI) in social media.

VIDEO: Making Your Brand Stand Out with Social Media

 

In this video from Entrepreneur.com, Shira Lazar, host of YouTube's What's Trending, advises that companies be authentic and speak directly to their core demographics when extending their brands to social media.

INFOGRAPHIC: A Guide to Content Marketing

 
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From Demand Metric, here's an infographic that describes the current state of content marketing, why content marketing is necessary, and the content marketing process.

INFOGRAPHIC: Marketing Automation

 
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From Pardot, here's an infographic that explains how marketing automation takes average marketers to the next level.

Content Marketing Misconceptions

 

Jeff Bullas says that the concept of content marketing is still evolving. While marketers try to perfect concept, there are some false ideas about content marketing that can stand in the way of success. Here are twelve of those misconceptions.

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