INFOGRAPHIC: Social Media DOs and DON'Ts

Posted on Fri,Dec 23, 2011 @ 10:00 AM

From Magic Logix, here's an infographic that assesses most major social media platforms based on their utility for customer communication, brand exposure, site traffic and SEO.

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Tags: Social Media Marketing, SEO, Twitter, LinkedIn, Facebook, Social Media Trends, YouTube, Infographic, Google

SLIDESHOW: Anatomy of a Facebook Ad Campaign

Posted on Mon,Dec 12, 2011 @ 10:00 AM

From AES Connect, here's an infographic that shows the best practices of a Facebook ad campaign.

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Tags: Social Media Marketing, Facebook, Social Media, Infographic

INFOGRAPHIC: Online Marketing for Offline Success

Posted on Wed,Dec 07, 2011 @ 10:00 AM

From KISSmetrics, here's an infographic that demonstrates how social media drives brick and mortar success.

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Tags: Social Media Marketing, Twitter, Facebook, Marketing Strategy, Groupon, Infographic, Location-based Marketing, small business marketing

VIDEO: World of Social Media 2011

Posted on Tue,Nov 29, 2011 @ 10:00 AM

From, here's a video with the latest facts and figures about social media.

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Tags: Twitter, LinkedIn, Facebook, Video, Google, YouTube, FourSquare, Google

Trends in Social Media

Posted on Tue,Nov 22, 2011 @ 10:00 AM

Social media guru Jeff Bullas predicts some trends in the field on his blog.

"Social Mobile"
Smart phones with high speed Internet have altered society. Facebook and Twitter apps let people interact with their social networks from anywhere.

"Socialization of Search"
Increasingly, Google and Bing take social networks into account (social signals) when tweaking their search algorithms.

"Geo-Targeting of Social Media Marketing"
Smart phones also allow for local "check-in" applications like FourSquare and Google Places. Location-based marketing is now possible.

"Social Commerce"
You can now shop on social networks like Facebook without leaving the site.

"Social Gaming"
Easy to use games integrated into social networks have started to generate significant revenue from casual players.

"Global Magazine Super Blogs"
Traditional print media, and their online presences, receive far less traffic than global blogs like the Huffington Post. Blogs on a variety of topics attract millions of readers each month.

"Global Micro Niche Business"
Geography, technology and distance no longer restrict niche industries, which can now become multi-million dollar businesses. Even more so than the Internet, social networks enable this success.

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Tags: Social Media Marketing, Twitter, Facebook, Google, Social Media, Social Media Trends, Social Gaming, FourSquare, Google

Facebook B2B Marketing Tips

Posted on Thu,Oct 20, 2011 @ 10:00 AM

Facebook isn't just about personal profiles. It also includes groups and pages for brands and companies. As such, Facebook isn't just a channel for business to consumer marketing. It has a growing potential to be used as a business to business marketing channel too. From Jeff Bullas, here are some tips for using Facebook for B2B marketing.
  1. Publish videos onto your company Facebook page in addition to posting them on your blog or website.
  2. Include breaking industry news items in your feed to give customers and prospects a reason to follow you.
  3. Provide reasons (like a giveaway) for people to "Like" your company and provide their email address.
  4. Use captured emails for lead generation.
  5. Use Facebook's self-service advertising feature for targeting decision makers.
  6. Use Facebook's survey tool for market research..
  7. Showcase your experts and thought leaders to build authority.
  8. Use apps that allow you to sell your products and services directly on Facebook.
  9. Enable Facebook content sharing, which builds more trust than advertising.
  10. Humanize your company through videos and images absent of corporate spin.
  11. Use Facebook to provide customer service that results in word of mouth referrals.

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Tags: B2B Lead Generation, B2B Internet Marketing, B2B Marketing, Facebook, Lead Generation

VIDEO: Facebook vs. Google+

Posted on Tue,Oct 18, 2011 @ 10:00 AM

From Column Five Media, here's a video comparing Google and Facebook, both of which provide valuable platforms for inbound marketing and social media marketing.
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Tags: Social Media Marketing, Inbound Marketing, Facebook, Video, Google

The State of Social Media and Blogging

Posted on Tue,Oct 11, 2011 @ 10:00 AM

Jeff Bullas has posted ten marketing insights from a recent study by Nielsen on social media and blogging.
  • Facebook is overwhelmingly the leader in user engagement, as measured by amount of time spent online. Users of the next closest competitor (Yahoo) spend less than a third as much time there as they do on Facebook.
  • Americans spend most of their Internet time (22.5%) on social networks and blogs.
  • The majority of visitors to social networks and blogs are female and are aged 18-34.
  • Women are in the majority of visitors to eight of the top 10 social networks. The notable exception is LinkedIn, largely due to the greater number of men in management roles.
  • Facebook has the most unique visitors per month, by a large margin.
  • Facebook (140.336 million)
  • Blogger (50.055 million)
  • Twitter (23.617 million)
  • WordPress (22.417 million)
  • MySpace (19.25 million)
  • LinkedIn (17.786 million)
  • Tumblr (11.87 million)
  • Six Apart Typepad (8.578 million)
  • Yahoo Pulse (8.397 million)
  • Wikia (7.601 million)
  • Social media use on smartphones is growing and now the second most used feature after downloading and playing music.
  • After games and weather applications, social networking apps are the third most use app category.
  • The fastest growing segment of social media use on mobile devices is among the over-55 age group (109% growth). Compare that to the growth in the 35-54 age group (68% growth) and the 18-34 group (61% growth).
  • Social media users are more likely to be spenders and influencers.
  • Tumblr has tripled in audience in the last 12 months and is now the 8th largest social network.

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Tags: Facebook, Social Media, Social Media Trends, Blogs

INFOGRAPHIC: Facebook and Small Businesses

Posted on Wed,Oct 05, 2011 @ 10:00 AM

Pagemodo surveyed small business owners about how they use Facebook pages. They found that many businesses saw a significant amount of traffic go from Facebook to their webpage, and that some of those converted to paying customers. Here's an infographic that shows those survey results and how Facebook can be a significant marketing channel for small businesses.

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Tags: Social Media Marketing, Facebook, Marketing Strategy, Infographic

Free Facebook Ads

Posted on Thu,Sep 29, 2011 @ 10:00 AM

Earlier this week, reported that Facebook will offer $50 of free click-throughs on ads on the site. The program is intended to help small businesses by encouraging them to advertise during the recent economic downturn. With 800 million users, Facebook is a platform that can help small businesses retain customers, build brand awareness and attract new business. "Our goal is to give small businesses a boost by helping them find customers the best way possible -- through recommendations from friends," Sheryl Sandberg, Facebook CFO.

The program is being coordinated with the National Federation of Independent Business and the U.S. Chamber of Commerce. Facebook plans to give away $10 million in advertising to 200,000 small businesses, starting in January 2012. To use the program, businesses will need to take out an ad on Facebook. The click-throughs typically cost from 5 to 25 cents each. As of now, the program will be available only to American companies, and on a first-come, first-serve

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Tags: PPC, Facebook, Advertising

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